Wisevoter
U.S.

Travel Advisors Eye Spectacular Year in 2027

Dream Vacations and Cruise One expand land vacations and add AI tools as the travel advisor network grows.

Updated on Nov. 9, 2026 in Cruises

Gouache-painted editorial illustration of an open suitcase on a pale sand field with a folded paper sheet and a small paper plane, evoking the travel advisor network's growth.
Dream Vacations and Cruise One announced expanded land vacation offerings and new AI tools for travel advisors, as their network grows toward a projected $1 billion in total sales. AI Illustration. Upload story photo >

Live Poll

Do you plan to book a vacation or cruise in 2027?

Brad Tolkin, co-CEO and COO of World Travel Holdings, predicted 2027 would be a spectacular year for travel advisors. The forecast came at a conference of approximately 1,000 attendees held onboard Royal Caribbean's Star of the Seas.

Why it matters

The company's land vacation division has grown from $3 million in sales 10 years ago to a projected quarter billion dollars this year, and it is on track to break $1 billion in total travel sales for the first time. The growth signals how travel advisors are expanding beyond cruises while adopting AI tools.

Dream Vacations' land vacation division did $3 million in sales 10 years ago and is projected to exceed a quarter billion dollars this year. The franchise network has grown to 2,700 franchises, up 250 from last year, but the source does not detail the methodology behind these company-reported figures.

The players

Brad Tolkin

Brad Tolkin is the co-CEO and COO of World Travel Holdings, the parent company of Dream Vacations and Cruise One.

Royal Caribbean

Royal Caribbean is a major cruise line operator that recently invested in the Sandals and Beaches all-inclusive resort brands.

Citation Capital

Citation Capital is a private equity firm that provided a cash infusion to World Travel Holdings four months before the conference.

The details

Dream Vacations and Cruise One held their conference onboard Royal Caribbean's Star of the Seas, where they announced expansion of their land vacation business and new AI tools for advisors. Royal Caribbean recently invested in the Sandals and Beaches all-inclusive resorts, and Citation Capital, a private equity firm, provided a cash infusion four months before the conference.

Timeline

  1. Four months before the conference: Citation Capital provided a cash infusion to the company.

  2. This year: Dream Vacations and Cruise One held their conference onboard Star of the Seas.

  3. This year: The company is expected to break $1 billion in travel sales for the first time.

  4. 2027: Brad Tolkin forecasts a spectacular year for travel advisors.

Travel Outlook

Travel advisor networks are expanding into land vacations and integrating AI search and booking tools, a shift visible in the addition of AI-friendly schema to advisor websites and AI features in the Cruise Control CRM. The company's projected move toward over $1 billion in sales reflects how cruise-focused advisor businesses are broadening their product mix.

Travelers booking through advisors may see expanded land vacation options as the network grows. The company will add a six-week Group Accelerator program with Stuart Cohen in 2027, along with new Disney and Sales Summits at AVA Cancun.

The takeaway

Travelers working with advisors should ask how the advisor uses AI tools and expanded land options when planning trips. The growth of advisor networks suggests more choice across cruises and land vacations in the coming years.

Further reading

For broader context on the sector, explore Cruises coverage of how advisor networks are shaping the industry.

Source note: This article includes information reported by Travelmarketreport.

Live Poll

Do you plan to book a vacation or cruise in 2027?