Past Cruisers Show Strong Interest in Rebooking

An Allianz Partners survey of U.S. adults finds most past cruisers are likely to book another cruise within a year.

Updated on Nov. 9, 2026 in Cruises

Flat vector-style editorial illustration of a white cruise ship sailing across teal water, with a coral umbrella shape above its bow. — Allianz Partners survey released August 31 finds 60% of past cruisers are likely to book another cruise within a year. AI Illustration. Upload story photo >

Live Poll

Do you plan to book another cruise within the next year?

Allianz Partners released a survey on August 31 finding 60% of past cruisers are likely to book another cruise within a year. The online survey of 1,000 U.S. adults aged 18 and up was fielded August 26 to 31.

Why it matters

The findings suggest sustained demand for cruising among travelers who have already sailed, which is relevant to planners and advisors tracking the vacation market. The survey also highlights that travel insurance coverage may influence booking decisions.

Of 1,000 U.S. adults surveyed, 71% had previously taken a cruise and 73% held a positive attitude toward cruising. Among past cruisers aged 25 to 34, 72% said they are likely to book another cruise within 12 months.

The players

Allianz Partners

Allianz Partners is a global travel insurance and assistance provider that conducted the survey.

Host Agency Reviews

Host Agency Reviews is a travel industry organization that runs the Host Week virtual event for advisors and host agencies.

The details

Respondents were required to have travel plans and to have previously purchased travel insurance. Among those who had bought insurance, 77% of past cruisers said they would be more likely to book a cruise if fully covered by insurance.

August 26 to 31: Allianz Partners fielded the survey among U.S. adults.
January 25 to 29: Host Week 2027, a free virtual event, is scheduled for host agencies and advisors.

Roadmap

Cruise bookings have been a recurring focus of industry surveys, and this Allianz finding adds one data point on rebooking intent among past passengers. The results indicate that insurance coverage is a factor travelers weigh when deciding to book.

Travelers considering a cruise may want to review whether their travel insurance covers the trip, since the survey found insured past cruisers were more likely to rebook when fully covered. Advisors can use Host Week 2027 sessions to learn more about current cruise offerings.

The takeaway

Insurance coverage appears to play a meaningful role in cruise booking decisions for many past passengers. Travelers planning a cruise may find it worthwhile to confirm their coverage before booking.