dbrand Launches Pulse Band for Fitbit Air
Third-party maker dbrand now sells a $34.95 band for Google's Fitbit Air through the Google Store and its own website.
Updated on Nov. 9, 2026 in Asthma
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dbrand released the Pulse Band for the Fitbit Air on November 11, 2026, priced at $34.95 in small and large sizes. It is sold through the Google Store alongside Google's own bands and through dbrand's website.
Why it matters
Google approached dbrand about making bands for the Fitbit Air because the device was selling faster than Google could keep up with. The move opens the Fitbit Air's band ecosystem to third-party designers.
The Pulse Band is priced at $34.95, below Google's $49.99 Elevated Modern band and just under its $34.99 Active Sport band. The Fitbit Air launched in May at $99.99 with the Performance Loop included, and the source does not disclose sales volume for the band.
The players
dbrand
dbrand is a third-party accessory maker that was an inaugural partner of Google's Made for Google program in 2017.
Google is the technology company that makes the Fitbit Air and sells it through the Google Store.
The details
dbrand, an inaugural partner of Google's Made for Google program in 2017, released the Pulse Band for the Fitbit Air, which is a 5.2g pebble with no display, rated for seven days of battery life and water resistant to 50 meters. The band is listed on the Google Store next to Google's own options.
Timeline
May 2026: Fitbit Air shipped at $99.99 with the Performance Loop included.
A few months before November 2026: Google approached dbrand about making Fitbit Air bands.
November 11, 2026: The Pulse Band became available from the Google Store and dbrand.
Roadmap
dbrand's Pulse Band continues the Made for Google program first launched in 2017, when it was among the inaugural partners. Its arrival suggests Google is extending that partner model from phones and home devices to wearable accessories.
Buyers of the Fitbit Air now have a $34.95 third-party band option alongside Google's own $34.99 and $49.99 bands. The device itself is rated for seven days of battery life and 50 meters of water resistance.
The takeaway
Third-party bands give Fitbit Air owners lower-priced choices than Google's own designs. Shoppers can compare price, size and style across the Google Store and independent sellers before buying.
Further reading
Explore more on Asthma for related health coverage.
Source note: This article includes information reported by Android Headlines.
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