Brady Flaunts $500,000 Watch During Fox Broadcast

The former quarterback showed off an Audemars Piguet Royal Oak timepiece from the broadcast booth at Ford Field.

Updated on Nov. 7, 2026 in Football

Brady Flaunts $500,000 Watch During Fox Broadcast

Tom Brady wore an Audemars Piguet Royal Oak watch valued at approximately $500,000 during a Fox Sports broadcast of the Detroit Lions and Minnesota Vikings game. He shared a close-up of the timepiece on his Instagram Story with the caption "Another one."

Why it matters

The watch's price highlights the high-end secondary market for luxury timepieces and the collection Brady has built over his NFL career. Brady's sales of several watches through Sotheby's in December 2024 show that his collection has also been treated as a market asset.

The watch is an Audemars Piguet Royal Oak Double Balance Wheel Openworked with a 41-millimeter rose gold case and a frosted finish. It is not listed with a public price on the brand's website, and comparable examples have been offered by secondary-market retailers for approximately $500,000.

The players

Tom Brady

Tom Brady is a retired NFL quarterback who played 23 seasons and is known for his large collection of luxury timepieces.

Fox Sports

Fox Sports is the American sports broadcasting network that carried the Lions and Vikings game on which Brady appeared.

Sotheby's

Sotheby's is a global auction house that handled the sale of several of Brady's watches in December 2024.

The details

Brady held his wrist over the football field during the broadcast from the booth at Ford Field in Detroit. The Instagram Story post showed the watch's openworked dial with colorful gemstones surrounding it.

November 8, 2026: Brady wore the watch during the Lions vs. Vikings broadcast at Ford Field.
December 2024: Brady sold several watches from his collection through Sotheby's.

Season Trajectory

Brady's December 2024 Sotheby's sale of watches from his collection set a precedent for treating his timepieces as market assets. His continued public wear of high-value pieces during a 2026 broadcast shows the collection remains part of his public profile after his playing career ended.

The watch's secondary-market value of roughly $500,000 places it far beyond the retail reach of most fans, so the broadcast appearance is more a display of collecting status than a product anyone can easily buy. Fans tracking Brady's collection can follow his public appearances for further pieces he wears on air.

The takeaway

Luxury watch values on the secondary market can rival the cost of a car, and public appearances by high-profile figures can shift attention to those prices. Readers interested in the market can compare current listings from authorized dealers and auction houses before drawing conclusions about any single piece.