Tesla Ends Cybertruck as EV Pickup Sales Slump

Electric pickup sales fell 53% through September as automakers scale back truck plans and take multibillion-dollar write-downs.

Updated on Nov. 7, 2026 in Trucks

Tesla Ends Cybertruck as EV Pickup Sales Slump

Live Poll

Would you consider buying an electric pickup truck for your next vehicle?

Tesla has discontinued the Cybertruck, as Cox Automotive data shows six tracked EV pickups sold about 32,500 units through September, down 53% from the same period last year. Automakers including GM, Ford and Stellantis have taken large write-downs as demand for full-size electric trucks has lagged.

Why it matters

Full-size electric trucks have had to compete with cheaper, familiar gas-powered pickups that offer fewer compromises on towing, payload and range. The retreat signals that buyers expect pickups to deliver strong utility, which current electric designs have struggled to match at their price points.

GM has paid nearly $11 billion in write-downs since 2025, Ford recorded a $19.5 billion charge from discontinuing its electric pickup, and Stellantis paid $26 billion in write-downs. The Sierra EV starts around $65,000.

The players

Tesla

Tesla is an electric vehicle maker known for the Model S, Model 3 and Cybertruck, and it is the company that discontinued the Cybertruck.

Ford Motor Company

Ford is a Detroit-based automaker that launched the F-150 Lightning in 2022 and has recorded a $19.5 billion charge tied to discontinuing its electric pickup.

General Motors

General Motors is a Detroit-based automaker that has paid nearly $11 billion in write-downs since 2025 while slowing its EV-building pace.

Stellantis

Stellantis is a multinational automaker whose Ram brand planned the Ram 1500 REV, which never reached production, and which has paid $26 billion in write-downs.

Cox Automotive

Cox Automotive is an automotive industry research and services firm whose sales tracking of six EV pickups provided the 53% decline figure.

The details

Full-size electric pickups were designed by replacing the exhaust pipes of gas trucks with a charging port, but large electric trucks rely on expensive batteries and towing can sharply reduce their range. Ford launched the F-150 Lightning in 2022, Tesla launched the Cybertruck in 2023, and GM launched the Silverado EV and Sierra EV for the 2024 model year, while the Ram REV never reached production.

2022: Ford launched the F-150 Lightning.
2023: Tesla launched the Cybertruck.
2024 model year: GM launched the Silverado EV and Sierra EV.
Early 2025: Stellantis planned the Ram 1500 REV release.
Through September 2026: EV pickup sales fell 53% year over year.

Roadmap

The F-150 Lightning's 2022 launch opened a wave of full-size electric pickups from Ford, GM, Stellantis and Tesla. Those automakers are now scaling back, with smaller and cheaper electric trucks such as Ford's Fathom and Slate Auto's Blank Slate emerging as the next attempts.

Buyers shopping for a full-size electric pickup now face fewer choices as models are discontinued, and the Sierra EV's starting price of around $65,000 remains well above many gas-powered trucks. Shoppers weighing an electric truck should compare towing capacity and real-world range against their own needs.

The takeaway

The retreat from full-size electric pickups suggests that buyers will judge electric trucks by the same towing, payload and range standards as gas models. Smaller, lower-priced electric trucks are the next test of whether that demand can be met.

What happens next

Ford's Fathom midsize electric truck is expected to start production next fall, and Slate Auto's Blank Slate pickup is expected to enter production this month.