Primerica Sees Investment Sales Climbing in 2026

The insurer expects investment and savings product sales to grow while term-life policy issuance declines next year.

Updated on Nov. 7, 2026 in Financial Planning

Primerica Sees Investment Sales Climbing in 2026

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Primerica reported third-quarter Investment and Savings Products sales of $4.4 billion, up 19% from $3.7 billion a year earlier. The company now expects 2026 Investment and Savings Products sales to grow at a mid- to high-teens rate, while term-life policies issued are projected to fall 8% to 10% from 2025.

Why it matters

The outlook points to a shift in Primerica's business toward investment and savings products as life insurance activity softens. Economic pressure among middle-income customers and limited growth in the sales force are cited as factors affecting policy trends.

Primerica's third-quarter results show a 19% rise in Investment and Savings Products sales to $4.4 billion alongside a 7% drop in life insurance policies issued to 73,813. The company's 2026 projections are management expectations and the stub does not specify how they will be achieved.

The players

Primerica

Primerica is a financial services company focused on middle-income households in the United States and Canada, offering term-life insurance and investment and savings products.

The details

Primerica, which focuses on middle-income customers in the U.S. and Canada, offers term-life insurance along with mutual funds, managed accounts and annuities. CEO commentary on the November 5 earnings call framed the 2026 outlook, which concerns sales of investment and savings products rather than investment performance.

Quarter ended September 30: third-quarter results, including 90,818 recruits, down 10% year over year.
Thursday, November 5: CEO gave the 2026 outlook on the earnings call that began at 10 a.m. ET.
Fourth quarter 2026: policy issuance expected to fall at a low-single-digit rate while segment sales rise at a mid-single-digit rate.

Market Dynamics

Primerica's shift from term-life policies toward investment and savings products reflects a company repositioning as life insurance issuance softens. The 19% growth in investment sales measured against the $3.7 billion prior-year quarter marks the pace of that change.

For households weighing insurance and savings, the projected shift toward investment products means more options may be marketed in that category over the coming year. Readers reviewing their own mix of term-life coverage and savings vehicles should compare costs and terms directly before making changes.

The takeaway

Investment and savings products are becoming a larger part of Primerica's business as term-life issuance declines. Reviewing your own coverage and savings mix against your household budget can help you judge whether that balance fits your needs.