Wheat Council Votes to Rename as Promotion Board
The Wheat Foods Council voted November 2 to become the National Wheat Promotion Board, a change planned to be official at its December membership meeting.
Updated on Nov. 6, 2026 in Nutrition
The Wheat Foods Council voted during its November 2 meeting in Albuquerque, New Mexico, to change its name to the National Wheat Promotion Board. The change is planned to be made official at the council's December membership meeting.
Why it matters
The renaming reflects a renewed mission of advancing domestic demand for wheat as farmers face low commodity prices, rising input costs and growing competition for consumers' food dollars. The council's proposed direction is expected to encourage greater collaboration among state wheat organizations.
In the 2024/25 marketing year, 1.14 billion bushels of wheat were used domestically compared with 829 million bushels exported, nearly 60 percent of U.S. utilization. A 2024 IFIC survey found 7 percent of Americans follow a low-carb diet and 7 percent a gluten-free diet, but how these figures will shape the board's messaging is not yet addressed.
The players
Wheat Foods Council
A farmer-founded organization established more than 50 years ago to promote wheat consumption in the United States.
Sheri Glazier
The executive director of the Wheat Foods Council, leading the organization's renewed mission.
U.S. Wheat Associates
A national wheat export and marketing organization that held fall board meetings at the same conference.
National Association of Wheat Growers
A national advocacy group representing U.S. wheat farmers, which also held fall board meetings at the conference.
The details
The council, founded by wheat farmers more than 50 years ago to promote wheat consumption and led by executive director Sheri Glazier, held its November 2 meeting during the Fall Wheat Industry Conference, where U.S. Wheat Associates and the National Association of Wheat Growers also held fall board meetings. Its organization is refocusing around four priorities: elevating farmer voices, connecting producers and consumers, fostering innovation and aligning the industry around consistent messaging, with EatWheat.org as a consumer-facing resource of recipes and nutrition information.
Timeline
1970s: Wheat farmers founded the Wheat Foods Council more than 50 years ago.
November 2, 2026: The council voted to change its name in Albuquerque, New Mexico.
December 2026: The name change is planned to become official at the membership meeting.
Roadmap
The council's original founding by wheat farmers in the 1970s to promote consumption now extends into a renamed National Wheat Promotion Board focused on domestic demand. The shift responds to a longstanding farm economy in which export markets and domestic use together determine wheat prices and farmer income.
For consumers, the change signals a continued push to encourage wheat in everyday diets as low-carb and gluten-free eating remain niche but visible trends. Shoppers will see the effect mainly through the promotional messaging and recipes that the board and EatWheat.org distribute.
The takeaway
Industry promotion groups are reorganizing around domestic demand as export markets and food-spending competition tighten, so readers may notice more wheat-focused messaging in the months ahead. Comparing health claims from any promotional campaign against independent nutrition guidance remains a practical habit.
What happens next
The name change to the National Wheat Promotion Board is planned to be made official at the council's December 2026 membership meeting.
Further reading
Explore more Nutrition coverage to see how food industry groups shape what Americans eat.
Source note: This article includes information reported by Great Bend Post.
