Under Armour Revenue Falls 7% in Quarter
The sportswear maker's second-quarter sales declined to $1.2 billion as it continues a restructuring effort.
Updated on Nov. 6, 2026 in Retail
Under Armour reported that revenue for the quarter ended Sept. 30 fell 7 percent to $1.2 billion, with declines felt evenly between North America and its international division. Shares fell 11 percent to $4.78 in premarket trading on Friday, Nov. 6.
Why it matters
The results reflect the brand's effort to rebuild for the long term through efficiency improvements, sharpened product offerings, and expanded global marketing. Narrowing losses suggest progress on profitability even as top-line sales continue to contract.
Apparel revenue fell 6 percent to $880 million, footwear declined 11 percent to $234 million, and accessories dropped 7 percent to $105 million. The company has logged $280 million in restructuring costs so far, with total costs expected to approach $305 million by year end.
The players
Under Armour Inc.
Under Armour is a Baltimore-based athletic apparel, footwear, and accessories company whose products are sold through wholesale and direct-to-consumer channels.
The details
Under Armour is undergoing a restructuring process while pursuing efficiency improvements, sharpened product offerings, and amplified global marketing. Full-year revenues are expected to fall by midsingle digits, while gross margin is projected to rise 170 to 220 basis points, with about 150 basis points tied to tariff refunds.
Timeline
Sept. 30, 2026: Second quarter ended with revenues down 7 percent.
Friday, Nov. 6, 2026: Shares fell 11 percent in premarket trading.
End of 2026: Restructuring efforts expected to wrap up.
Market Landscape
Under Armour's revenue decline continues its multi-year restructuring push to restore profitability in a sportswear market where rivals have sought to win back share. The narrowing loss and break-even adjusted result show the turnaround is moving toward profitability, even as sales have yet to stabilize.
Shoppers may see continued pressure on Under Armour's apparel, footwear, and accessories lines as the company trims revenue while it reorganizes. Gross margin gains tied in part to tariff refunds suggest the brand is working to protect profitability without relying solely on sales growth.
The takeaway
Under Armour's narrowing loss shows that cost cuts can improve profitability even while sales decline. Investors and shoppers alike should watch whether the restructuring stabilizes revenue in the coming year.
What happens next
Under Armour expects its restructuring efforts to wrap up at the end of 2026, with total costs approaching $305 million.
Further reading
Explore more Retail coverage to see how brands like Under Armour are adjusting to shifting consumer demand.
