Sweeney Shares Behind-the-Scenes Video From SYRN Shoot

The Euphoria actress posted footage of herself balancing presents as the brand's Cindy Lou Who-inspired holiday campaign draws criticism.

Updated on Nov. 6, 2026 in Fashion

Sweeney Shares Behind-the-Scenes Video From SYRN Shoot

Live Poll

Is it acceptable for lingerie ads to use children's holiday characters?

Sydney Sweeney shared behind-the-scenes footage of her SYRN photoshoot on the brand's Instagram account, showing her attempting to balance a stack of Christmas presents. The post follows criticism of the brand's October 21 holiday campaign, which included an outfit inspired by Cindy Lou Who from How the Grinch Stole Christmas.

Why it matters

The campaign drew objections from some viewers who said using a character traditionally portrayed as a young child to promote adult lingerie was inappropriate. The behind-the-scenes video reflects how the brand is responding to that discussion while keeping the focus on its holiday marketing.

The Cindy Lou Who look consisted of a blue plaid nightgown, a short fur-trimmed cape, and a braided hairstyle as part of the SYRN campaign released October 21. The behind-the-scenes video was posted to the brand's Instagram account on November 6 with the caption "Enough gifts for the whole family."

The players

Sydney Sweeney

Sydney Sweeney is an American actress best known for her role in the HBO series Euphoria and her work in film.

SYRN

SYRN is a fashion brand that sells lingerie and loungewear and is known for its celebrity-fronted campaigns.

The details

In the video, Sweeney is seen laughing as the presents repeatedly slip and fall while she tries to stack more. On-screen text asks, "how many stacked presents can Syd balance?"

October 21, 2026: SYRN releases its holiday campaign online.
November 6, 2026: The behind-the-scenes footage is posted on Instagram.

Culture Shift

The campaign borrows Cindy Lou Who, a character from the 1966 animated special How the Grinch Stole Christmas who is traditionally portrayed as a young child, for an adult lingerie promotion. That choice drew objections from viewers, reflecting ongoing public debate over how beloved children's characters are used in adult fashion marketing.

Readers who follow the brand can view the full holiday campaign on SYRN's website and social channels. The discussion around the Cindy Lou Who look shows how marketing choices can affect how consumers perceive a brand's holiday collections.

The takeaway

Marketing that borrows familiar childhood characters can prompt quick public reaction, so brands weighing such references may want to consider how audiences will interpret them. Shoppers evaluating holiday campaigns can look beyond a single image to how a brand presents its collection as a whole.