Public Investment Fund Weighs Unity Software Sale

The Saudi fund and Silver Lake are reportedly considering selling Unity Software, which would be valued at about $25 billion.

Updated on Nov. 6, 2026 in Public Companies

Public Investment Fund Weighs Unity Software Sale

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The Public Investment Fund and Silver Lake are reportedly considering a sale of Unity Software. Silver Lake owns roughly 8% of the company and has a board seat held by Egon Durban.

Why it matters

A potential sale would shift control of a major game engine and advertising software company. The move follows the Electronic Arts acquisition by a consortium that included the same investors.

Silver Lake invested around $400 million in Unity in 2017 and holds roughly 8% of the company today. Deliberations involve a valuation of about $25 billion, and it is not yet clear whether a deal will be reached.

The players

Public Investment Fund

The Public Investment Fund is Saudi Arabia's sovereign wealth fund, which has become a major investor in global technology and entertainment companies.

Silver Lake

Silver Lake is a private equity firm focused on technology investments, and it has backed several large software and gaming companies.

Unity Software

Unity Software is a publicly traded company that develops the Unity game engine and an advertising platform.

The details

Unity reported profits higher than estimated in its most recent earnings report and posted its first quarterly profit on a GAAP basis since going public in September 2020. Growth in its AI-powered Vector advertising platform contributed to the result.

Timeline

  1. 2017: Silver Lake invests around $400 million in Unity.

  2. September 2020: Unity goes public.

  3. Earlier in 2026: A consortium acquires Electronic Arts for $55 billion.

Market Landscape

The potential Unity sale extends the pattern set by the $55 billion Electronic Arts acquisition, in which the same investor group took control of a major gaming company. It signals continued consolidation in the video game and engine software market.

A sale could change the ownership and strategic direction of Unity's engine and advertising tools used by developers and marketers. Developers relying on Unity may see future changes in pricing or product direction if a deal closes.

The takeaway

Large investor consortiums are increasingly buying and reshaping major software and gaming companies. Readers following the tools they use should watch for ownership changes that could affect pricing and product roadmaps.

Further reading

For more on corporate deals like this, see Public Companies.

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Do you think big investment firms buying up major game companies is bad for workers?