Natural Grocers Collects Flood Relief Donations
The Lakewood, Colo.-based grocer is asking customers at 71 stores in four states to support the American Red Cross's Four Corners flood response.
Updated on Nov. 6, 2026 in Philanthropy
Natural Grocers is collecting customer donations at 71 locations across Arizona, Colorado, New Mexico and Utah to benefit the American Red Cross's flood relief efforts in the Four Corners region. The grocer will match customer donations up to $10,000.
Why it matters
Catastrophic flooding has displaced families and damaged homes and infrastructure across the Four Corners region. The donation drive directs funds to the American Red Cross, which is supporting affected communities.
Natural Grocers is matching customer donations up to $10,000 across 71 stores, with 45 of those locations in Colorado and 11 in Arizona. Customers may give $1, $5 or $10 at registers, and the final total raised has not yet been disclosed.
The players
Natural Grocers
A Lakewood, Colo.-based natural and organic grocery chain operating stores in Arizona, Colorado, New Mexico and Utah.
American Red Cross
The humanitarian organization that provides disaster relief and emergency assistance and is the recipient of the donated funds.
The details
Shoppers can donate $1, $5 or $10 at the registers of participating Natural Grocers stores, and the funds are sent to the American Red Cross to support its ongoing flood relief work in the Four Corners region. The campaign was announced on November 6, 2026, following catastrophic flooding that disrupted lives across the area.
Timeline
Catastrophic flooding struck the Four Corners region in the period before November 6, 2026.
Natural Grocers announced the flood relief donation drive on November 6, 2026.
Market Landscape
Register-based donation drives let grocery chains channel small customer gifts into American Red Cross disaster relief, a model used across the retail sector. Natural Grocers' 71-store footprint across four Western states positions the campaign as a regional effort tied to the Four Corners flooding.
Shoppers at participating Natural Grocers stores can add $1, $5 or $10 at the register to support flood relief. Because the grocer will match donations up to $10,000, each customer gift is added to a larger total for the American Red Cross.
The takeaway
Small register donations can add up when retailers match them, and customers at participating stores can support flood relief with a few dollars at checkout.
Further reading
For more on giving efforts like this, explore Philanthropy coverage across the business section.
Source note: This article includes information reported by Mass Market Retailers.
