G.I. Joe Movie to Hit Theaters October 20, 2028
Paramount has set a release date for its Danny McBride-directed G.I. Joe reimagining, with Bradley Cooper starring as Duke.
Updated on Nov. 6, 2026 in Film — General
Paramount has set October 20, 2028 as the release date for its next G.I. Joe movie, directed by Danny McBride. Bradley Cooper stars as Duke in the reimagining of the franchise, whose most recent film was Snake Eyes in 2021.
Why it matters
The date gives the long-dormant G.I. Joe franchise a concrete theatrical target after Snake Eyes. The announcement also reflects Hasbro Entertainment's stated approach of waiting for the right talent rather than rushing projects into production.
The franchise's most recent film, Snake Eyes, was released in 2021, and the new G.I. Joe movie is scheduled for October 20, 2028. The extraction does not include box office projections, budget figures, or production timelines for the new film.
The players
Paramount
Paramount is a major American film studio that has set the release date for the new G.I. Joe movie.
Danny McBride
Danny McBride is an actor, writer and director known for comedic films and television, and is directing the G.I. Joe reimagining.
Bradley Cooper
Bradley Cooper is an Academy Award-nominated actor and filmmaker starring as Duke in the G.I. Joe movie.
Hasbro Entertainment
Hasbro Entertainment is the entertainment arm of toy manufacturer Hasbro, which produces the G.I. Joe movie.
The details
Danny McBride is directing the G.I. Joe movie and co-writing the script with Jeff Fradley and John Carcieri. Lorenzo di Bonaventura, Mark Vahradian and Zev Foreman produce for Hasbro Entertainment.
Timeline
2021: Snake Eyes is released as the most recent G.I. Joe film.
October 20, 2028: The new G.I. Joe movie is set for release.
Industry Dynamics
Hasbro's stated preference for waiting on the right talent rather than rushing projects reflects a broader studio approach to reviving legacy toy-based franchises. The G.I. Joe film follows a pattern of adapting Hasbro's brands into theatrical releases after a gap since Snake Eyes.
The film is scheduled for theatrical release on October 20, 2028, so audiences will need to wait until then to see it in cinemas. The extraction does not specify streaming windows or ticket pricing.
The takeaway
Release dates for big franchise films often shift, so readers should treat the October 20, 2028 date as the current plan rather than a guarantee. The Paranormal Activity reboot's move to October 22, 2027 shows how Paramount is also reshuffling its calendar.
Further reading
Explore more in Film — General coverage.
