Fey, Dratch Reunite in NBC100 Volkswagen Spot
Former Saturday Night Live castmates Tina Fey and Rachel Dratch appear together in a new Volkswagen advertisement made with NBC100.
Updated on Nov. 6, 2026 in Comedy
Tina Fey and Rachel Dratch reunited in a new Volkswagen advertisement produced in partnership with NBC100's centennial campaign. The promo was featured on TODAY, and the two spent seven seasons together on Saturday Night Live.
Why it matters
The collaboration pairs two longtime television colleagues with a network marking its 100th anniversary, giving viewers a familiar on-air reunion. It also highlights Dratch's recent stage and screen momentum alongside the Fey partnership.
Rachel Dratch's 2026 Tony nomination for THE ROCKY HORROR SHOW marks her second Tony nod, following a 2022 nomination for POTUS. The extraction does not disclose ad reach, viewership, or campaign budget for the Volkswagen spot.
The players
Tina Fey
Tina Fey is an acclaimed comedy writer and performer best known for her long run on Saturday Night Live and her work on 30 Rock.
Rachel Dratch
Rachel Dratch is a comedic actress and former Saturday Night Live cast member who has built a Broadway career with two Tony nominations.
NBC100
NBC100 is the branding for NBC's centennial campaign marking the network's 100th anniversary.
The details
The Volkswagen advertisement was made as a collaboration between Fey, Dratch and NBC100, and was introduced on TODAY as a new reunion between the longtime colleagues. Dratch is also set to appear in the Encores! production of YOU'RE A GOOD MAN, CHARLIE BROWN at New York City Center and in the third and final season of Netflix's A Man on the Inside.
Timeline
2022: Dratch receives a Tony nomination for POTUS.
2026: Dratch earns a Tony nomination for THE ROCKY HORROR SHOW.
November 6, 2026: The Volkswagen NBC100 spot is featured on TODAY.
Industry Dynamics
Former Saturday Night Live performers reuniting in brand and network promotions reflects a recurring pattern in how television alumni are repackaged for commercial work. The Volkswagen spot continues that trend as Fey and Dratch return to a shared on-air identity tied to NBC's centennial.
Viewers can see the Fey and Dratch reunion through NBC's TODAY broadcast, where the promo was featured. The extraction does not specify streaming availability or how audiences can access the Encores! production beyond its New York City Center run.
The takeaway
Recurring collaborations between former colleagues and networks show how television alumni stay visible across advertising, theater and streaming. Readers following Dratch's career can track her Broadway, Encores! and Netflix work as her profile grows.
What happens next
Dratch's appearance in the Encores! production of YOU'RE A GOOD MAN, CHARLIE BROWN at New York City Center and her role in the third season of A Man on the Inside are scheduled future moments tied to her current work, though specific dates are not provided in the extraction.
Further reading
Explore more comedy coverage for the latest on sketch and television alumni.
Source note: This article includes information reported by Broadway World.
