Bratz Releases Alysa Liu Doll
The $35 special edition doll honors the Olympic figure skating champion, with pre-orders opening Friday.
Updated on Nov. 6, 2026 in Ice Skating
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Bratz has released a special edition doll modeled after Olympic gold medalist Alysa Liu, featuring her signature halo hairstyle and a miniature version of the gold dress she wore during her free skate. A companion Bratziez blind box, priced at $30, contains one of five plush collectibles inspired by Liu's Olympic looks.
Why it matters
Liu's gold medal ended a 20-year drought for Team USA women's figure skating, and the doll extends that moment into the consumer market. The product line offers fans a tangible way to celebrate the first U.S. women's Olympic skating gold since 2002.
The doll is priced at $35 and the blind box at $30, with the box containing one of five plush collectibles. Team USA's women's gold drought ran 20 years, from Sarah Hughes's 2002 win, though the source does not disclose sales figures for the product.
The players
Alysa Liu
A 21-year-old American figure skater who won the women's Olympic gold medal, ending Team USA's 20-year women's figure skating gold drought.
Bratz
A fashion doll brand that released a special edition doll and a Bratziez blind box modeled on Liu's Olympic look.
The details
The doll includes Liu's halo hairstyle, beauty marks and freckles, bendable arms and legs, skates, a 'Champion 2026' gold medal, a star-shaped hairbrush, and an ice-style stand. Pre-orders open at 10 a.m. CT, with the doll set to launch on Friday.
Timeline
2002: Sarah Hughes wins Team USA's last women's figure skating gold at Salt Lake City.
2006: Sasha Cohen wins a Team USA women's medal at Turin.
2026: Alysa Liu wins Olympic gold, ending the 20-year drought.
Friday: The Bratz doll launches, with pre-orders opening at 10 a.m. CT.
Season Trajectory
Liu's 2026 gold breaks a streak that began with Sarah Hughes at Salt Lake City in 2002, a gap that had persisted despite Sasha Cohen's 2006 medal at Turin. The Bratz doll arrives as the most visible commercial extension of that breakthrough for U.S. women's figure skating.
Collectors who want the special edition doll or the Bratziez blind box should be ready to pre-order at 10 a.m. CT, as the source provides no restock timeline. The blind box's five-collectible lineup means buyers cannot choose which plush figure they receive.
The takeaway
Liu's gold medal has moved from the rink into consumer products, showing how a single Olympic result can translate into sustained interest in the sport. Collectors planning to buy should track the Friday launch and the 10 a.m. CT pre-order window.
What happens next
The Bratz doll launches on Friday, with pre-orders opening at 10 a.m. CT.
Further reading
Explore more in Ice Skating coverage for United States readers.
Source note: This article includes information reported by NBC Chicago.
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