Joe Hand Promotions Gains Mountain West Commercial Rights
The exclusive distribution deal brings MW+ for Business programming to bars, restaurants, casinos, and sportsbooks nationwide.
Updated on Nov. 5, 2026 in Casino
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Would you watch more college sports at bars or restaurants if they carried Mountain West games?
Joe Hand Promotions has secured exclusive commercial distribution rights to a Mountain West Conference content package called MW+ for Business. The package is a commercial adaptation of the conference's MW+ residential streaming platform, offering regular season contests and championship programming to hospitality venues.
Why it matters
The deal gives bars, restaurants, casinos, and sportsbooks a source of year-round live sports content from 14 Mountain West institutions. It also reflects the conference's move toward a comprehensive membership model beginning with the 2026-27 season.
The package covers 14 universities and colleges and is expected to include hundreds of live regular season events each year. Pricing and per-venue terms were not disclosed, and programming availability differs by institution.
The players
Joe Hand Promotions
A company founded in 1971 that is recognized as the nation's leading distributor of premium sports and entertainment programming to commercial establishments.
Mountain West Conference
A collegiate athletic conference founded in 1999 whose member institutions are represented in the commercial content package.
The details
Joe Hand Promotions will serve as the exclusive commercial distributor of MW+ for Business, delivering the content through its distribution platform and app. The programming is available on Amazon Fire TV, Google TV, and Apple TV, and is exclusive to the Joe Hand Promotions app.
Timeline
November 5, 2026: Joe Hand Promotions announced the exclusive Mountain West distribution rights.
Beginning with the 2026-27 season: Mountain West begins its comprehensive membership model with new institutions.
Track Record
The commercial package extends the Mountain West's MW+ residential streaming platform into bars, restaurants, casinos, and sportsbooks. It positions the conference's digital product for the hospitality market alongside its planned comprehensive membership model.
Bars, restaurants, casinos, and sportsbooks can license MW+ for Business to show regular season and championship programming through the Joe Hand Promotions app. Venues interested in programming can contact Joe Hand Promotions at 1-800-557-4263 for details.
The takeaway
Hospitality venues looking for consistent live sports can now access Mountain West programming through a commercial license. Operators should confirm which institutions' games are included, since coverage varies by school.
What happens next
Mountain West begins its comprehensive membership model with new institutions beginning with the 2026-27 season.
Further reading
Explore more Casino coverage for the broader hospitality entertainment landscape.
More information
Find details on the Mountain West for Business programming from Joe Hand Promotions.
Source note: This article includes information reported by The News-Gazette.
Live Poll
Would you watch more college sports at bars or restaurants if they carried Mountain West games?
