Miranda Lambert to Headline Cowboys Thanksgiving Halftime
Lambert will perform at AT&T Stadium during the Dallas Cowboys' Thanksgiving Day matchup against the Philadelphia Eagles on Nov. 26.
Updated on Nov. 4, 2026 in Country
Country singer Miranda Lambert will headline the Dallas Cowboys' Thanksgiving Day halftime show at AT&T Stadium in Arlington, Texas, on Nov. 26. The performance also serves as the kickoff for the Salvation Army's 30th consecutive Red Kettle campaign.
Why it matters
The halftime slot draws a large national audience to the Salvation Army's holiday fundraising effort during the start of the season. The Cowboys' Thanksgiving show has featured a rotating roster of major acts since 1997.
The Cowboys' Thanksgiving halftime tradition began in 1997 with Reba McEntire and has since featured Beyoncé and Destiny's Child, Carrie Underwood and Post Malone. The Salvation Army reports more than $3.4 billion raised over three decades through the campaign and halftime event, with the total for this year not yet known.
The players
Miranda Lambert
Lambert is a Grammy-winning country singer from East Texas whose career spans several decades of chart-topping albums and singles.
Salvation Army
The Salvation Army is an international Christian charitable organization that runs the Red Kettle campaign to fund holiday assistance and social services.
The details
Lambert will perform during the halftime of the Cowboys' matchup against the Philadelphia Eagles, which airs nationally on Fox at 3:30 p.m. Central time. The show is tied to the Salvation Army's Red Kettle Kickoff, using the game's national audience to encourage donations.
Timeline
1997: The Cowboys' Thanksgiving halftime tradition begins with Reba McEntire.
Nov. 26: Miranda Lambert performs during the Cowboys-Eagles Thanksgiving halftime show.
Nov. 26, 3:30 p.m. Central: The Cowboys-Eagles game airs on Fox.
Industry Dynamics
Lambert's booking extends the Cowboys' Thanksgiving tradition that began with Reba McEntire in 1997 and has since rotated through country and pop headliners. The pairing with the Salvation Army's Red Kettle campaign shows how major sports broadcasts are used to channel entertainment star power into charitable fundraising.
Fans can watch the performance during the halftime of the Cowboys-Eagles game, which airs nationally on Fox at 3:30 p.m. Central on Nov. 26. Viewers who want to contribute can donate to the Salvation Army's Red Kettle campaign during the broadcast.
The takeaway
Major televised halftime slots are a reliable way for charities like the Salvation Army to reach a national audience during the holiday giving season. Viewers can support the campaign directly while watching the game.
What happens next
Miranda Lambert performs at the Cowboys-Eagles Thanksgiving halftime show at AT&T Stadium on Nov. 26.
Further reading
Explore more country music news to follow Miranda Lambert and other artists headlining major events this season.
Source note: This article includes information reported by MyBasin - Basin Mediactive LLC.
