Two Custom 1973 Chevys Debut at SEMA

Granatelli Motorsports, Arizona Custom Car Design and Dixxon Flannel Co. unveiled two custom 1973 Chevrolets at the SEMA show, where attendees can vote for their favorite build.

Updated on Nov. 4, 2026 in Car Culture

Granatelli Motorsports, Arizona Custom Car Design and Dixxon Flannel Co. unveiled two custom 1973 Chevrolets at SEMA, built for a husband-and-wife duo who own Dixxon Flannel Co. Attendees can vote for their favorite build, and "Chasing Gold" held 53 percent of the votes as of publication.

Why it matters

The unveiling marked the first time either car was seen outside the shop, and the commissioning couple saw the finished builds for the first time at the event. The public vote gives show attendees a direct role in choosing between the two Chevrolets.

"Chasing Gold" is a 1973 Chevrolet C10 pickup with a supercharged 427 cubic inch LS V-8 and a 2.9-liter Whipple supercharger. "Sweet Emotion" is a 1973 Chevrolet K5 Blazer with a Stage 2 LS3 V-8.

The players

Granatelli Motorsports

Granatelli Motorsports is a performance automotive company known for engine and drivetrain work on custom and racing vehicles.

Arizona Custom Car Design

Arizona Custom Car Design is a custom automotive shop that handles bodywork, fabrication and build projects.

Dixxon Flannel Co.

Dixxon Flannel Co. is a clothing company whose husband-and-wife owners commissioned the two custom Chevrolets.

The details

Auto Metal Direct sheet metal and custom fabrication from Arizona Custom Car Design shaped the squarebody of "Chasing Gold," while Arizona Custom Car Design handled the bodywork on "Sweet Emotion" and collaborated with Kolor Koalition on its purple finish. Both Chevrolets feature gold trim, Variant wheels, Dakota Digital instrumentation and Rockford Fosgate audio systems.

November 4, 2026: SEMA unveiling of the two builds

Car Culture Context

The SEMA Show has long served as the main showcase for custom car builds, giving shops and owners a national stage. Public voting at the event extends that tradition by letting attendees pick favorites among finished vehicles.

Readers who want to weigh in can vote for their favorite build at the event. The builds show how custom shops are using factory-era Chevrolet platforms with modern LS powertrains.

The takeaway

Custom builds from classic Chevrolet platforms continue to draw attention when paired with modern V-8 power and detailed fabrication. Readers following car culture can track how these builds perform in public voting at SEMA.