Circana Names 2026 Aftermarket Performance Award Winners
Chemical Guys, Mobil 1, NOCO Companies, Chevron, PEAK and Michelin were among the brands recognized across five aftermarket categories.
Updated on Nov. 4, 2026 in Auto Parts
Circana announced winners of its eighth annual Automotive Aftermarket Performance Awards, recognizing brands with the highest gains in United States market share across key aftermarket and replacement tire segments. The awards will be presented at the Automotive Aftermarket Products Expo in Las Vegas.
Why it matters
The awards highlight which brands gained ground in a competitive U.S. aftermarket market, offering a snapshot of shifting consumer purchasing across accessories, chemicals, maintenance and tires.
Circana ranked brands using dollar share change among those with at least $10 million in annual sales over the 12 months ending August 2026. The extraction does not provide the specific percentage gains for each winning brand.
The players
Circana
Circana is a market research firm that tracks consumer purchasing through its Retail Tracking Service and produces industry sales analytics.
Michelin
Michelin is a French tire manufacturer that sells passenger car and light truck tires worldwide.
Mobil 1
Mobil 1 is an ExxonMobil-owned synthetic motor oil brand widely sold in automotive aftermarket retail.
The details
Circana determined winners in accessories and appearance, chemicals, additives and fluids, maintenance and repair, and core tires. Chemical Guys won in accessories and appearance, Mobil 1 in chemicals, additives and fluids, NOCO Companies in maintenance and repair, Chevron in performance chemicals, PEAK in antifreeze/coolant, and Michelin in passenger car and light truck tires.
Timeline
12 months ending August 2026: sales period used to determine winners
November 3-5, 2026: AAPEX expo in Las Vegas where awards will be presented
November 4, 2026: Circana announced the award winners
Market Landscape
The awards use Circana's Retail Tracking Service share data to identify which brands gained ground across U.S. aftermarket and replacement tire segments. Recognition in these categories signals competitive positioning among suppliers serving the same retail channels.
Drivers shopping for accessories, chemicals, maintenance supplies or replacement tires may see these brands more prominently on store shelves and in retail listings. The recognition reflects which products are gaining purchasing share among consumers buying aftermarket parts.
The takeaway
Shoppers comparing aftermarket products can use share-based rankings like these as one input among price, performance and fit when selecting parts, chemicals or tires for their vehicles.
Further reading
Explore more on Auto Parts coverage across the U.S. market.
