Chegg Becomes Unrivaled Sponsor, Hive BC Partner

The multiyear deal gives the education company a leaguewide presence and branding on Hive BC jerseys.

Updated on Nov. 4, 2026 in eSports

Expressive editorial sports illustration of a basketball player mid-dribble in teal and coral team colors, suggesting a team sponsorship. — Chegg has signed a multiyear deal to become a sponsor and presenting partner of the Unrivaled women's basketball league and its Hive BC team, with arena signage and jersey branding. AI Illustration. Upload story photo >

Unrivaled named Chegg a league sponsor and presenting partner of its Hive BC team under a multiyear arrangement. Chegg will have in-arena signage at Miami's Sephora Arena and branding on Hive BC game and practice jerseys.

Why it matters

The deal reflects a partnership built around shared values, with Unrivaled emphasizing player equity and Chegg emphasizing student autonomy. It also marks Hive BC as the second Unrivaled team with a jersey patch deal.

The sponsorship is an announced multiyear agreement, and Unrivaled has eight teams, with Hive BC the second to carry a jersey patch deal after Breeze BC's December 2025 arrangement with Thorne. The financial terms of the agreement were not disclosed.

The players

Unrivaled

Unrivaled is a women's professional basketball league with eight teams that emphasizes player equity and Gen Z audience engagement.

Chegg

Chegg is an education technology company that operates the internships.com platform and focuses on student success.

The details

Chegg will connect fans and students with its internships.com platform, and will present Hive Club Night at Sephora Arena and the Hive BC behind-the-scenes YouTube docuseries. The deal was handled in-house by Unrivaled.

December 2025: Thorne signed a jersey patch deal with Breeze BC, the first such agreement in the league.
November 4, 2026: Unrivaled announced the Chegg sponsorship deal.

Season Trajectory

The Chegg deal extends the jersey-patch sponsorship pattern that began when Thorne signed with Breeze BC in December 2025, signaling that league-level branding is spreading across Unrivaled's teams. It positions the league to compete for sponsors targeting younger audiences in women's professional sports.

Hive Club Night presented by Chegg is scheduled at Sephora Arena, giving fans in attendance a direct way to engage with the sponsorship. Fans can also follow the Hive BC behind-the-scenes docuseries on YouTube, which Chegg presents.

The takeaway

Brand partnerships are increasingly built on shared values rather than audience size alone, as this deal's emphasis on player equity and student autonomy shows. Readers following women's professional sports can watch how league sponsorships evolve as teams add jersey patches and branded content.