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Toyota Sales Rise 6.5% as Electrified Models Surge

Toyota's October 2026 U.S. sales grew as electrified vehicles offset a decline in gas-powered models.

Updated on Nov. 3, 2026 in Trucks

Isometric editorial illustration of unmarked pickup truck bodies moving along a steel production line, with one empty hybrid-style silhouette at its head.
Toyota's U.S. sales rose 6.5% in October to 221,507 vehicles as electrified models jumped 34.6% and gas-powered sales fell 16.4%. AI Illustration. Upload story photo >

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Toyota Motor Corp. sold 221,507 vehicles in October 2026, up 6.5% from October 2025. Electrified vehicle sales rose 34.6% to 126,054 units while gas-powered sales fell 16.4% to 95,453 units.

Why it matters

The shift toward electrified models is reshaping Toyota's sales mix, with hybrid and electric vehicles now outpacing traditional gas-powered sales. The growth comes as a planned Texas plant expansion adds capacity for a midsize pickup.

Gas-powered Tundra sales rose 26.4% to 10,035 pickups in October 2026, while electrified Tundra sales fell 20.9% to 2,269, marking the sixth straight monthly decline for that model. Hybrid Sequoia sales dropped 10.1% to 2,330 after a five-month streak of gains.

The players

Toyota Motor Corp.

Japan-based automaker that sells Tundra, Sequoia, Tacoma and other vehicles in the United States through its North American operations.

Toyota Motor Manufacturing Texas

Toyota's Texas manufacturing subsidiary that builds Tundra pickups and Sequoia SUVs at its South Side San Antonio plant.

Cox Automotive

Automotive market research and consulting firm that tracks and forecasts U.S. new-vehicle sales trends.

The details

Toyota's electrified lineup drove most of the October gain, while gas-powered models declined overall. The company also said Toyota Motor Manufacturing Texas will add a second assembly line in San Antonio to produce the midsize Tacoma, with capacity for 150,000 Tacomas on top of the plant's 200,000-unit annual output of Tundra pickups and Sequoia SUVs.

Timeline

  1. - October 2025: baseline month for Toyota's year-over-year comparison

  2. - April 2026: last month Hybrid Sequoia sales declined before October

  3. - September 2026: electrified sales jumped nearly 40% while gas sales fell 16.5%

  4. - October 2026: Toyota sales rose 6.5% overall

  5. - 2030: expected completion of the Texas expansion, doubling the manufacturing complex

Roadmap

Toyota's October results reflect a broader industry move toward hybrid and electric models as gas-powered sales decline across major automakers. The Texas Tacoma expansion signals the company is committing manufacturing capacity to meet that demand.

Buyers considering a Tacoma, Tundra or Sequoia now have more electrified options from Toyota's current lineup. Those weighing a gas-powered Tundra may find it more available as production and sales for that model grew this October.

The takeaway

Drivers shopping for a new truck or SUV should compare electrified and gas-powered trims, since the sales shift suggests inventory and pricing could vary by model. Watching monthly sales reports can show which powertrains are gaining ground before making a purchase.

Further reading

Explore more on Trucks for context on the pickup segment Toyota is expanding into.

Source note: This article includes information reported by Austin American-Statesman.

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