Messi Tops MLS Jersey Sales for Fourth Season
Inter Miami's Lionel Messi ranked first in league jersey sales again, with teen Cavan Sullivan climbing to sixth.
Updated on Nov. 3, 2026 in Soccer
Major League Soccer announced Tuesday that Lionel Messi's No. 10 Inter Miami jersey ranked No. 1 in league sales for the fourth consecutive season. Cavan Sullivan of the Philadelphia Union placed sixth after a breakout 2026 campaign.
Why it matters
The rankings reflect the commercial pull of MLS's top names and the growing appeal of young homegrown talent. Messi's sustained lead highlights how star power continues to drive merchandise demand across the league.
The ranking is an official MLS league-announced sales order, with Messi holding first place for four straight seasons and Sullivan at No. 6. The release does not include unit volumes or dollar figures, leaving the scale of sales unstated.
The players
Lionel Messi
Argentine forward and eight-time Ballon d'Or winner who plays for Inter Miami and remains the league's top-selling jersey name.
Cavan Sullivan
Teenage midfielder for the Philadelphia Union who made his senior United States men's national team debut and ranked sixth in league jersey sales.
Major League Soccer
The top professional soccer league in the United States and Canada, which announced the jersey sales rankings.
The details
The league's Top 10 list includes Rodrigo De Paul and Luis Suarez alongside Messi, while Son-Heung Min, Thomas Muller, Robert Lewandowski and Antoine Griezmann round out the Top 5. Lewandowski and Griezmann joined MLS last summer, and Sullivan, 17, made his senior USMNT debut last window.
Timeline
Tuesday: MLS announced the jersey sales rankings.
Last summer: Lewandowski and Griezmann joined MLS.
Last window: Sullivan made his senior USMNT debut.
Later this year: Inter Miami contends to lift MLS Cup again.
Season Trajectory
Messi's arrival at Inter Miami in 2023 helped trigger a visible surge in MLS merchandise demand, and four straight seasons at No. 1 extend that effect. Sullivan's sixth-place finish shows that homegrown talent is beginning to share the commercial spotlight with the league's global stars.
For fantasy and jersey-buying purposes, the ranking confirms Messi remains the league's top-selling name, while Sullivan's No. 6 placement signals a rising young option. Supporters weighing merchandise purchases can use the rankings as a guide to which players draw the strongest sales demand.
The takeaway
The sales rankings show that star power and emerging homegrown talent are both shaping how MLS fans spend on the league. Tracking these lists can offer a quick read on which players are gaining commercial traction.
What happens next
Inter Miami is contending to lift the MLS Cup again later this year.
Further reading
Explore more in Soccer coverage across the United States.
