Martha Stewart Developing Martha AI Assistant

The 82-year-old lifestyle figure says the tool will answer questions about cooking, decorating, and design, including how to clean a shower.

Updated on Nov. 3, 2026 in Home Cleaning

Flat opaque gouache-painted editorial illustration of a folded linen towel draped over a ceramic bowl beside a copper whisk, in muted ochre, rose, and sage tones. — Martha Stewart said she is developing Martha AI, an assistant that will answer questions on cooking, decorating, and design, including how to clean a shower. AI Illustration. Upload story photo >

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Martha Stewart said she is developing Martha AI, an assistant meant to answer questions about cooking, decorating, and designing. She announced the project as a keynote speaker at a trade show in Las Vegas.

Why it matters

The project extends Stewart's brand, built over roughly 60 years across cookbooks, television, publishing, and product lines, into conversational software. It reflects a broader push by media and lifestyle companies to package expertise as AI tools.

Stewart's announcement was made in a keynote speech and reported by Women's Wear Daily, with no product specifications disclosed. Launch timing and pricing for Martha AI have not been announced.

The players

Martha Stewart

Martha Stewart is an American businesswoman and lifestyle media figure known for her cookbooks, television programs, and home-living brand built over roughly six decades.

Sequential Brands

Sequential Brands is a brand management company that acquired Martha Stewart Living Omnimedia in 2015 before selling it four years later.

Marquee Brands

Marquee Brands is a brand investment firm that acquired Martha Stewart Living Omnimedia from Sequential Brands in 2019.

The details

Stewart said the assistant will tell users how to clean their shower and that this feature is currently being developed. Her empire includes apparel, cookery product lines, TV shows, cookbooks, a podcast, and a magazine that recently went all-digital.

2015: Stewart sold Martha Stewart Living Omnimedia to Sequential Brands for $353 million.
2019: Sequential Brands sold the company to Marquee Brands.
May: Stewart appeared on the cover of Sports Illustrated.

Culture Shift

Stewart's Martha AI follows the 2015 sale of Martha Stewart Living Omnimedia for $353 million, after which the brand changed owners again in 2019. The project shows a legacy home-living brand moving its expertise into conversational AI rather than print or broadcast alone.

Readers who rely on Stewart's guidance for cleaning, cooking, and decorating may eventually be able to ask an AI assistant instead of searching cookbooks or videos. No launch date or price has been announced, so there is nothing to act on yet.

The takeaway

Lifestyle brands are moving their expertise into conversational AI, so practical household advice may increasingly arrive through an assistant rather than a book or broadcast. Watch for launch details before assuming how the product will work or what it will cost.