Kaia Gerber Returns to Work in JW Anderson x UGG Campaign
The 25-year-old model stars in a new collection six weeks after her brother Presley Gerber's death.
Updated on Nov. 3, 2026 in Fashion
Model Kaia Gerber has returned to work, starring in a JW Anderson x UGG campaign shot by Tanya and Zhenya Posternak. The collection comes in three colourways, Chestnut, Khaki and Orange, and is available in stores and online.
Why it matters
The campaign marks Gerber's first professional work since her brother Presley Gerber died of a suspected overdose on September 20. The collection blends UGG's sheepskin and classic silhouettes with Jonathan Anderson's loafer design.
The JW Anderson x UGG collection comes in three colourways, Chestnut, Khaki and Orange, and is sold in stores and online. Kaia Gerber returned to the campaign nearly six weeks after her brother's death.
The players
Kaia Gerber
Kaia Gerber is a 25-year-old model and daughter of Cindy Crawford, who has publicly shared a handwritten letter about her brother's death.
Presley Gerber
Presley Gerber was a model and the only son of Cindy Crawford and Rande Gerber, who died at 27 after struggling with mental health and addiction.
Cindy Crawford
Cindy Crawford is a supermodel and television personality who issued a joint statement with Rande Gerber on Instagram following her son's death.
The details
Tanya and Zhenya Posternak shot the campaign, which pairs UGG's sheepskin and classic silhouettes with Jonathan Anderson's loafer design. Presley Gerber, 27, went into cardiac arrest while staying at the Resolutions Living rehab facility in Santa Monica, and he had been open about his struggles with mental health and drug addiction.
Timeline
September 20: Presley Gerber died of a suspected overdose in Santa Monica.
Nearly six weeks after Presley's death: Kaia Gerber returned to work on the JW Anderson x UGG campaign.
November 3, 2026: Coverage of the Kaia Gerber campaign was published.
Industry Dynamics
Fashion campaigns have increasingly featured family members of well-known models, and Kaia Gerber's return to a brand collaboration illustrates how industry work continues alongside public grief. The campaign's blend of UGG sheepskin with Jonathan Anderson's loafer design reflects the ongoing fashion-brand collaboration model.
The JW Anderson x UGG collection is available now in stores and online in Chestnut, Khaki and Orange. Shoppers interested in the sheepskin silhouettes can check stock at retailers before the colourways sell out.
The takeaway
Campaign work can continue after a family loss, and the JW Anderson x UGG collection is a concrete way to see how the brands combined sheepskin with loafer design. Readers interested in the collection can compare the three colourways in store or online.
Further reading
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