Triple Tigers Names Raffaella Braun President

Annie Ortmeier steps down as Co-President of the country label, with Raffaella Braun elevated to lead the company.

Updated on Nov. 2, 2026 in Country

Bold flat-color editorial illustration of three stacked cream and slate blocks on a red field, with a black record disc leaning against the tallest block. — Triple Tigers Records named Raffaella Braun its President after co-president Annie Ortmeier stepped down from the country label's leadership. AI Illustration. Upload story photo >

Annie Ortmeier has stepped down as Co-President of Triple Tigers Records, and Raffaella Braun has been named President of the label. Ortmeier announced her departure in a social media post.

Why it matters

The leadership change places Braun, who previously led the label's radio promotion team, in charge of the company's day-to-day direction. It reflects an internal promotion within the Triple Tigers organization.

Braun's radio promotion team secured 13 of 16 #1 radio chart placements for Scotty McCreery, Russell Dickerson, and Ella Langley, and she brings over 15 years of industry experience. Ortmeier joined the label in 2023 after serving at UMG and Big Machine Records.

The players

Raffaella Braun

Braun is a longtime country music industry executive with more than 15 years of experience, previously a CAA booking agent and event producer, who now leads Triple Tigers Records.

Annie Ortmeier

Ortmeier is a marketing executive who previously held senior streaming marketing roles at UMG and interactive marketing roles at Big Machine Records before co-leading Triple Tigers Records.

Triple Tigers Records

Triple Tigers Records is a country music label whose leadership changed with the departure of Ortmeier and the promotion of Braun.

The details

Raffaella Braun was elevated from Vice President of Radio Promotion to Co-President earlier this year before being named President. She previously worked as a booking agent at CAA and as an event producer.

2011: Annie Ortmeier became Director of Interactive Marketing at Big Machine Records.
2023: Ortmeier joined Triple Tigers Records alongside Kevin Herring.
Earlier in 2026: Braun was promoted from VP of Radio Promotion to Co-President.
November 2, 2026: Ortmeier's exit and Braun's promotion to President were announced.

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Industry Dynamics

The transition places a radio promotion executive at the top of a Nashville-area label, reflecting how promotion expertise has become central to country music label leadership. Ortmeier's career from Big Machine Records to UMG streaming marketing mirrors the industry's broader shift toward digital and streaming-focused marketing roles.

The leadership change at Triple Tigers Records may shape which country artists the label prioritizes for radio promotion and releases. Listeners will see the impact over time in how the label's roster and singles are promoted across radio and streaming platforms.

The takeaway

Leadership changes at record labels often signal shifts in how artists are developed and promoted, so watch for new releases and radio campaigns from Triple Tigers in the coming months. Promotion-focused executives like Braun typically emphasize radio chart performance, which can guide which songs get wider exposure.