Svedka Invites Fans to Make Its Super Bowl Ad
The vodka brand is offering a $500,000 prize for a fan-created 15-second spot to air during Super Bowl 61.
Updated on Nov. 2, 2026 in Contests
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Svedka announced a contest letting fans create its 2027 Super Bowl commercial for a $500,000 prize. The national 15-second spot promotes Svedka Vodka Water, a canned low-calorie vodka launched in June.
Why it matters
The contest extends Svedka's high-profile Super Bowl presence after its AI-generated 2026 debut drew attention. The brand said it wants to spark conversation about its vodka through its advertising.
Svedka's Nielsen-reported sales rose 22.9% in the first half of 2026, while the contest carries a $500,000 prize for the winning entry. The ad will run as a 15-second national spot, and the brand has not said how many entries it expects.
The players
Svedka
Svedka is a vodka brand whose Fembot mascot and AI-generated 2026 Super Bowl commercial made it a visible advertiser in recent years.
Andy Cohen
Andy Cohen is the Bravo television host and Watch What Happens Live personality who will judge the Svedka contest.
The details
Entrants may create the ad using any method, including iPhone filming, AI, live action, or claymation, and the brand may offer production assistance to the winner depending on submission quality. Bravo host Andy Cohen will serve as a judge, and the Fembot mascot returned in August 2025 after a 12-year hiatus.
Timeline
August 2025: Fembot mascot returned after a 12-year hiatus.
February 2026: Svedka's AI-generated Super Bowl debut aired.
June 2026: Svedka Vodka Water canned vodka launched.
November 2, 2026: Svedka announced the fan-created contest.
February 14, 2027: Super Bowl 61 airs with the 2027 spot.
Planning Ahead
Svedka's 2026 Super Bowl spot was the first primarily AI-generated Super Bowl commercial, and the 2027 contest shifts creative production to fans. The brand's Nielsen-reported 22.9% sales rise in early 2026 suggests its Super Bowl advertising has become a central part of its marketing.
Readers interested in entering can create an ad using any method, from smartphone filming to AI or animation. The contest gives one entrant a shot at a $500,000 prize tied to a national Super Bowl broadcast.
The takeaway
Brands increasingly invite audiences to co-create campaigns, and the Svedka contest shows how a fan-made idea can reach a national Super Bowl audience. Creators considering entry should focus on what the brand says it values in submissions.
What happens next
Super Bowl 61 airs February 14, 2027, when Svedka's contest-created spot is scheduled to run.
Further reading
Explore more Contests coverage across the site for similar promotional competitions.
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