NOBULL Hits $1 Billion Valuation
Tom Brady's fitness brand reached the milestone after a $50 million investment from Dynasty Network.
Updated on Nov. 2, 2026 in Football
NOBULL has reached a $1 billion valuation after receiving $50 million in funding from private equity partner Dynasty Network. Tom Brady, a co-owner and the company's second-largest shareholder, folded his TB12 and Brady Brand wellness businesses into NOBULL in January 2024.
Why it matters
The valuation signals strong investor confidence in athlete-led fitness brands built around a single high-profile name. For U.S. consumers, it marks a consolidation of Brady's wellness products under one company.
The reported $1 billion figure is a company valuation tied to a $50 million funding round from Dynasty Network. The extraction does not provide prior valuation, revenue, or Dynasty Network's post-investment stake.
The players
Tom Brady
Tom Brady is a retired NFL quarterback who won seven Super Bowl championships and is now a co-owner and the second-largest shareholder of NOBULL.
NOBULL
NOBULL is a fitness and athletic apparel company that Tom Brady joined by merging his wellness brands into it in January 2024.
Dynasty Network
Dynasty Network is a private equity firm that provided $50 million in funding to NOBULL.
Mike Repole
Mike Repole is the majority owner of NOBULL.
The details
Tom Brady merged his personal TB12 and Brady Brand health and wellness businesses directly into NOBULL in January 2024. Mike Repole is NOBULL's majority owner, while Brady is a co-owner and the second-largest shareholder.
Timeline
2022: Tom Brady retires from the NFL after seven Super Bowl championships.
January 2024: Brady merges TB12 and Brady Brand into NOBULL.
A few weeks before publication: NOBULL reaches a $1 billion valuation after $50 million in funding.
Big Picture
Brady's 2022 retirement after seven Super Bowl championships set the stage for his shift from the field to business ventures. The NOBULL valuation shows that shift producing a company worth $1 billion.
For U.S. consumers following Brady's brands, the TB12 and Brady Brand products now sit under the NOBULL name. Fans shopping for training gear should check which lines carry over into NOBULL's catalog.
The takeaway
Athlete-led brands can grow into valued companies when they consolidate under a single operating business with outside investment. Readers tracking sports-linked consumer companies should watch how the NOBULL brand develops after the funding round.
Further reading
For more on the league where Tom Brady built his record, see Football coverage.
Source note: This article includes information reported by The Times of India.
