Luna Tops Rover's Dog Names List for Fifth Year
Rover's annual ranking of popular dog names places Luna first in the United States for the fifth consecutive year.
Updated on Nov. 2, 2026 in Dogs
Rover ranked Luna as the most popular dog name in the United States for the fifth consecutive year, with Bella, Charlie, Daisy and Milo following in the top five. The ranking is based on names pet owners shared on Rover's website since 2012.
Why it matters
The list offers a snapshot of how American pet owners choose names for their dogs and which names are gaining or losing favor over time. Rover determined its rankings from the overall volume of names shared on its platform.
Rover's data covers names shared on its website since 2012, and Luna has held the top spot for five consecutive years. Lucy, Max, Cooper, Coco and Teddy round out the top ten list.
The players
Rover
Rover is a pet care marketplace that connects pet owners with dog walkers, sitters and boarding providers, and it published the ranking based on names shared on its platform.
The details
Rover's up-and-coming name list is based on year-over-year trends across the country. A certified professional dog trainer with Rover said Luna is easy to say and recognizable to pets, and that its meaning of 'moon' gives it a connection to nature.
Timeline
Rover began collecting pet name data on its website in 2012.
Rover published its report on trending dog names on Oct. 20.
Culture Shift
Luna's five-year run at the top of Rover's rankings reflects a continuing pattern in which pet owners favor short, easy-to-say names that are distinct from common human names. The dataset tracks that pattern since Rover began collecting names in 2012.
Dog owners choosing a name can look to the top ten list for widely recognized options that are easy for pets to hear and respond to. The list may help owners weigh names that are common nationally against more unusual choices.
The takeaway
If you are naming a dog, the top names on Rover's list show that short, easy-to-pronounce choices remain popular with American owners. Checking the full list can help you find a name that is both distinctive and simple for your pet to learn.
Further reading
Explore more stories in our Dogs section for additional context on canine care and trends.
More information
View the full list of 100 most popular dog names on Rover's website.
Source note: This article includes information reported by The Sacramento Bee.
