Disney, NFL Launch Mickey & Friends Merchandise
Three limited-edition collections featuring Mickey & Friends are now available ahead of Super Bowl LXI.
Updated on Nov. 2, 2026 in Football
Disney and the NFL launched three limited-edition Mickey & Friends merchandise collections on Thursday, featuring Disney x Champion, Disney x FOCO, and Disney Pinnacle by Dapper Labs releases. The launch follows an August debut of the Disney and NFL collection, with additional product drops planned as the season advances.
Why it matters
The collections connect Disney's long-running Super Bowl marketing with fan merchandise ahead of Super Bowl LXI. The Super Bowl will air on ESPN and ABC and stream on Disney+ for the first time, tying the products to the broadcast.
Disney x FOCO includes merchandise for all 32 NFL teams, with products ranging from plush and bobbleheads to clear stadium bags. The partnership spans three collaborations, though sales figures were not disclosed.
The players
Disney
Disney is the entertainment conglomerate behind Mickey Mouse and its long-running Super Bowl marketing campaigns, including the 40th-anniversary "Disney's Super Bowl What's Next" effort.
National Football League (NFL)
The NFL is the professional American football league that organizes the Super Bowl and licenses team merchandise across its 32 teams.
The details
Disney x Champion offers T-shirts and crewnecks celebrating Super Bowl LXI, while Disney Pinnacle by Dapper Labs includes digital pin packs. Additional drops from Crocs, Just Play, New Era, WinCraft, and Champion are expected as the season continues.
Timeline
August: Disney and NFL collection first debuted.
Thursday, October 29, 2026: Three new collections launched.
Super Bowl LXI: Broadcast on ESPN and ABC and streamed on Disney+ for the first time.
Season Trajectory
The launch extends Disney's four-decade Super Bowl marketing campaign into merchandise, building on the August debut of the Disney and NFL collection. The broader season narrative centers on how the Super Bowl's first Disney+ streaming year is being packaged for fans.
Fans can buy Mickey & Friends team gear through Disney x FOCO across all 32 NFL teams and digital pin packs through Disney Pinnacle by Dapper Labs. The Super Bowl will stream on Disney+ for the first time, so viewers without the broadcast can still watch.
The takeaway
Fans following Super Bowl LXI can pick up Mickey & Friends gear now and watch the game on Disney+ as the broadcast shifts to streaming for the first time.
What happens next
Additional Mickey & Friends product drops from Crocs, Just Play, New Era, WinCraft, and Champion are expected as the football season advances toward Super Bowl LXI.
Further reading
Explore more on Football coverage tied to this Super Bowl season.
Source note: This article includes information reported by Variety.
