Chase Carter Shares Messcy Swimwear Look
The former Sports Illustrated Swimsuit model posted a promotional swimwear preview featuring Yankees wives and partners.
Updated on Nov. 2, 2026 in Baseball
Chase Carter, a former Sports Illustrated Swimsuit Issue model and founder of the lifestyle label Messcy, shared a swimwear look from a Messcy promotion on Instagram. Gerrit Cole's wife, Amy, commented "Stunning" on the post, which tagged Natalie McMahon and Amy Cole.
Why it matters
The post highlights how Yankees players' partners are building public-facing brands and audiences alongside the team's postseason profile. It reflects the growing overlap between professional sports, celebrity and social-media-driven apparel marketing.
Carter has modeled since age 13 and appeared in the 2018 Sports Illustrated Swimsuit Issue, but no sales or engagement figures for the promotion were disclosed. The reach of the post and the performance of the Messcy line remain unreported.
The players
Chase Carter
Chase Carter is a former Sports Illustrated Swimsuit model who built Messcy, a lifestyle, apparel and personal care label.
Amy Cole
Amy Cole is the wife of New York Yankees pitcher Gerrit Cole, who commented on the post.
The details
Carter posted the swimwear preview on Instagram, tagging Natalie McMahon and Amy Cole and crediting Ava O'Connor for the camera in a group photo. Amy Cole, wife of Yankees pitcher Gerrit Cole, responded to the post with the word "Stunning."
Timeline
2018: Carter shoots the Sports Illustrated Swimsuit Issue.
- 2026-11-02
The Messcy swimwear post is shared.
Roadmap
Athletes' spouses and partners increasingly convert modeling and social-media visibility into branded apparel businesses. Carter's Messcy label follows a path that began with her 2018 Sports Illustrated Swimsuit Issue appearance.
Fans following the Yankees may see more partner-driven brand promotions as the postseason continues. The post shows how players' families can generate attention separate from on-field results.
The takeaway
Athlete-adjacent brands can gain visibility quickly through social media, but their commercial reach depends on follower engagement that this post did not quantify. Readers interested in the business side should watch for sales or engagement disclosures from Messcy.
Further reading
For more on the team at the center of these posts, see Baseball coverage across the league.
Source note: This article includes information reported by Sportskeeda.
