AssetMark Launches Private Wealth Program for Advisors

The new program aims to help financial advisors retain high-net-worth clients and assets through generational transfers.

Updated on Nov. 2, 2026 in Financial Planning

AssetMark Launches Private Wealth Program for Advisors

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AssetMark, a Concord, California-based turnkey asset management platform, launched AssetMark Private Wealth to help advisors serve high-net-worth clients. The program offers financial planning support, customizable investments, and specialized wealth capabilities.

Why it matters

A survey found 55% of advisors were very or extremely concerned about losing high-net-worth clients to large institutions, and 55% were concerned assets will leave when wealth transfers to beneficiaries. The program is designed to address those retention pressures.

A survey found 55% of advisors were very or extremely concerned about losing high-net-worth clients to large institutions, and 83% said their clients come to them for holistic wealth management beyond investments. The survey sample size and program outcomes have not been disclosed.

The players

AssetMark

AssetMark is a Concord, California-based turnkey asset management platform and technology provider that is owned by private equity firm GTCR and serves more than 10,000 financial advisors and 340,000 investor households.

The details

AssetMark Private Wealth provides tax, income, estate, and legacy planning support, along with tax management, private markets, cash and lending, and charitable giving capabilities. Wealth solutions consulting and client portfolio manager teams help advisors identify opportunities and prepare proposals.

AssetMark was founded in 1996.
AssetMark reported over $180 billion in assets as of June 30.
The AssetMark Private Wealth program launch was announced on November 2, 2026.

Market Landscape

Advisors face competition from large institutions for high-net-worth clients, and AssetMark's program positions independent advisors to offer broader wealth services. The move reflects a wider push by asset platforms to supply advisors with planning and private-markets tools.

Investors working with an advisor on the AssetMark platform may see planning support covering tax, estate, and legacy issues. The program's tools aim to help clients manage assets across generational transfers.

The takeaway

Wealth transfers are a key moment when advisors can retain or lose assets, so planning for beneficiaries early can matter. Clients with complex estates may benefit from asking advisors about tax, legacy, and private-markets options.