Nike, Well Off Forever Launch Air DT Proto 92
The collaborative sneaker, Nike's first public release from the Well Off Forever imprint, is set to launch November 30, 2026.
Updated on Nov. 1, 2026 in Accessories
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Nike and Deion Sanders Jr.'s imprint Well Off Forever are launching the collaborative Air DT Proto 92 sneaker, scheduled for release on November 30, 2026. The sneaker, priced at $180 USD, brings an archival prototype from Coach Prime's footwear lineage to consumer shelves.
Why it matters
The release marks the first public sneaker from Well Off Forever, bringing a rarely seen early Diamond Turf sample to retail. It gives sneaker buyers access to a design from the footwear archive that did not reach standard production.
The sneaker carries an MSRP of $180 USD under SKU JF7593-100 and is set to release November 30, 2026. Production volume and retail channel distribution have not been disclosed.
The players
Nike
Nike is a global athletic footwear and apparel company headquartered in Beaverton, Oregon, known for its Air line of cushioned sneakers.
Well Off Forever
Well Off Forever is a lifestyle imprint co-founded by Deion Sanders Jr., launched as a platform for his footwear and apparel collaborations.
Deion Sanders Jr.
Deion Sanders Jr., known as Coach Prime, is a former NFL cornerback and college football coach whose footwear lineage informs this archival release.
The details
The Air DT Proto 92 draws on an early Diamond Turf sample that featured a lateral Swoosh, a detail omitted from the standard production release. The collaborative iteration uses a black and white upper with metallic gold touches, a Well Off Forever logo on the heel counter, and custom embroidered lettering on the underside of the midfoot strap.
Timeline
November 30, 2026: Well Off Forever x Nike Air DT Proto 92 scheduled release date.
Culture Shift
The release extends Nike's Diamond Turf line, which its Air DT footwear archive has used to revisit earlier designs. It shows how athlete-led imprints are bringing archived prototypes from sports footwear history to consumer shelves.
Buyers planning to purchase the Air DT Proto 92 will need to be ready for the November 30, 2026 release at the $180 USD MSRP. Early planning helps shoppers secure a pair in their size before stock sells through.
The takeaway
Archival sneaker prototypes often become collectible when they reach consumers for the first time. Shoppers interested in the Air DT Proto 92 should track the November 30, 2026 release and plan their purchase in advance.
What happens next
The Well Off Forever x Nike Air DT Proto 92 is scheduled to release on November 30, 2026.
Further reading
Explore more in Accessories for other footwear and fashion releases.
Source note: This article includes information reported by Hypebeast.
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