Sherwin-Williams Brands Release 2026 Winter Trends
Dutch Boy Paints and Minwax announce their selections for the 2027 Color of the Year in the latest report.
Updated on Oct. 30, 2026 in Interior Decorating
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Do you plan to maintain your existing home furniture instead of purchasing new items this season?
Sherwin-Williams Consumer Brands has released its 2026 winter trend report, highlighting new color and finish palettes for the coming year. The report features the 2027 Color of the Year selections from Dutch Boy Paints and Minwax alongside updated Krylon finishes.
Why it matters
Current economic and environmental conditions are encouraging homeowners to maintain and update existing possessions rather than replacing them. This focus on preservation drives interest in DIY projects that refresh household aesthetics through paint and stain applications.
Dutch Boy Paints named Deep Rooted (311-7DB) as its 2027 Color of the Year, while Minwax selected Pickled Oak for the same designation. Additional highlights include the Essence palette featuring Antique White (011W) and Western Orange (209-4DB).
The players
Dutch Boy Paints
A paint manufacturer based in Cleveland that produces a wide range of residential interior and exterior coatings.
Minwax
A well-known producer of wood finishing and wood care products in the United States.
Krylon
A manufacturer specializing in spray paints and decorative finishes for various DIY and industrial applications.
Purdy
A professional-grade brand of painting tools including brushes, rollers, and surface preparation equipment.
Sherwin-Williams Consumer Brands
The corporate parent organization that oversees a portfolio of paint and coating brands for retail consumers.
The details
The report highlights various paint finishes for furniture, including Krylon options like Matte Spanish Moss, Satin Brown Boots, and Matte Coffee Bean, as well as Satin Ivory, Desert Sand, and Golden Glow. Experts at Purdy advise that achieving these looks requires selecting the correct brush type, size, and roller nap tailored to the specific coating and surface material.
Timeline
Winter 2026 covers the period described in the released trend report.
2027 is the year designated for the featured Color of the Year selections.
Culture Shift
The 2026 Sherwin-Williams Consumer Brands winter trend report reflects a broader shift toward sustainable home maintenance and the DIY restoration of existing furniture. This trend prioritizes longevity and creative reuse over the cycle of discarding and replacing household goods.
Homeowners can use these new palettes to change the character of existing furniture without the expense of purchasing new items. Adopting these finishes requires attention to detail, specifically matching applicator tools to the type of paint or stain used.
The takeaway
Embracing DIY restoration allows for a budget-friendly home refresh that aligns with current environmental trends. Focus on proper tool selection to ensure a professional-quality finish on your next project.
Further reading
Explore more ways to update your home in our Interior Decorating section.
Source note: This article includes information reported by Woodworking Network.
Live Poll
Do you plan to maintain your existing home furniture instead of purchasing new items this season?
