Serena Williams Debuts Icy Blond Look at Gala
The tennis legend showcased a platinum hairstyle at the Airbnb.org event in Los Angeles.
Updated on Oct. 30, 2026 in Beauty
At the recent Airbnb.org Gala held at Milk Studios in Los Angeles, 45-year-old Serena Williams appeared with a new icy blond hairstyle. The athlete complemented the look with shimmery taupe eye shadow and a matte red lip.
Why it matters
The appearance draws attention to the personal style evolution of the tennis icon, who has increasingly become a fixture in the beauty and fashion industry since the 2024 launch of her brand, Wyn Beauty.
Serena Williams, age 45, unveiled her platinum look while wearing a Clio Peppiatt leopard-print dress and Audemars Piguet jewelry. This event follows the 2024 debut of her independent cosmetics company, Wyn Beauty.
The players
Serena Williams
She is a globally renowned tennis athlete and entrepreneur who founded the beauty brand Wyn Beauty.
Clio Peppiatt
She is a fashion designer whose brand provided the leopard-print dress worn by Serena Williams.
Audemars Piguet
This is a luxury Swiss watch manufacturer that provided the jewelry worn by Williams at the gala.
The details
Williams styled her platinum curls with a deep left-side part to accent her ensemble at the gala. Her cosmetic choices included a bold matte red lip paired with neutral-toned eye makeup.
Timeline
The Airbnb.org Gala took place on October 28, 2026.
Wyn Beauty was launched by Serena Williams in 2024.
Culture Shift
This story follows the documented trend of celebrity-founded beauty brands, illustrating how high-profile figures leverage personal style to reinforce their commercial presence in the industry. It signals a broader shift where athletes translate their competitive identity into long-term lifestyle influence.
Readers may see a shift in current hair color trends and makeup palettes favored for formal evening wear as celebrity styles gain traction. This style choice offers inspiration for those updating their own beauty routines for upcoming seasonal events.
The takeaway
Maintaining a signature look while experimenting with bold new aesthetics can help build a personal brand identity. Fans can implement similar style shifts by experimenting with temporary color changes or different part configurations for special occasions.
Further reading
Explore more trends in the Beauty section.
