Powerlytics Launches Wealth Transfer Planning Data Service
New tool helps firms map family relationships to retain assets during intergenerational wealth transfers.
Updated on Oct. 30, 2026 in Financial Planning
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Powerlytics has introduced a service called Family View designed to help wealth management firms identify family relationships and potential heirs. The platform integrates proprietary financial data to assist advisors in maintaining client connections across generations.
Why it matters
With $124 trillion in wealth expected to change hands through 2048, firms are seeking new ways to prevent the significant loss of assets that occurs during inheritance. The service addresses the trend of heirs opting to replace their parents' financial advisors.
Powerlytics uses aggregated data from the Internal Revenue Service and the Federal Reserve to estimate household income and investable assets. The platform relies on this integration to map financial profiles against complex family relationships.
The players
Powerlytics
A Doylestown, Pennsylvania-based firm that provides advanced data services and analytics for financial institutions.
Cerulli Associates
A research and consulting firm that provides analysis on the global asset management industry.
Fidelity Investments
A multinational financial services corporation that conducts ongoing research into investor behavior and wealth management trends.
The details
The Family View platform combines household relationship mapping with financial profiling to provide firms with a clearer picture of their clients' familial ties. By leveraging this data, companies aim to build relationships with heirs before wealth transfer occurs, countering the high turnover rate in advisory services.
Timeline
Wealth transfer is projected to continue through 2048.
Market Dynamics
This service directly addresses the challenges posed by the Great Wealth Transfer, where trillions in assets are expected to shift between generations over the next two decades. It follows the pattern set by firms attempting to modernize their relationship management to prevent market share erosion.
For investors and their families, this shift may lead to more proactive communication from current financial advisors regarding succession planning. Clients may find their firms better prepared to offer advice that considers the financial goals and needs of their heirs.
The takeaway
Wealth management firms are prioritizing data-backed engagement to bridge the generational divide in client relationships. Families should consider discussing inheritance goals with their advisors early to ensure continuity in their financial strategy.
Further reading
For more on managing long-term assets, explore our Financial Planning section.
Source note: This article includes information reported by MyChesCo.
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