The North Face Launches New U.S. Ski Team Gear

The apparel brand and the national team debut their first joint collection for the 2026-27 season.

Updated on Oct. 30, 2026 in Skiing

The North Face Launches New U.S. Ski Team Gear

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The North Face has unveiled the official uniforms and fall retail collection for the U.S. Ski Team. This launch follows the establishment of an eight-year partnership between the brand and the team that will run through the 2034 Winter Games.

Why it matters

The deal marks a significant shift for the U.S. Ski Team, which previously relied on long-term outfitting partnerships with brands like Spyder and Kappa. The new gear aims to outfit athletes through the upcoming World Championships and beyond.

The partnership spans an eight-year term through the 2034 Games. The new collection debuted on the world stage when Paula Moltzan secured a victory at the World Cup in Soelden, Austria.

The players

The North Face

An American outdoor recreation company that specializes in outerwear, footwear, and equipment.

U.S. Ski Team

The national governing body that oversees American participation in international alpine and freestyle skiing competitions.

Paula Moltzan

An American alpine ski racer who competed in the 2026-27 World Cup season.

The details

The collection features a range of items including race suits, hoodies, T-shirts, and travel bags. Retail availability for the public began on October 27, 2026, across various online and physical storefronts.

1989-2022 marked the era of the Spyder partnership with the U.S. Ski Team.
2022-2026 saw the U.S. Ski Team outfitted by Kappa.
May 2026 was the start of the eight-year agreement between The North Face and the team.
October 26-27, 2026, served as the 2026-27 World Cup season kickoff in Soelden.
October 27, 2026, was the official retail launch date for the new collection.

Season Trajectory

The partnership is designed to provide consistency for the U.S. Ski Team through the 2034 Winter Games in Utah. This multi-year commitment signals a stabilization of the team's aesthetic and technical gear support following decades of rotating apparel sponsors.

Fans can purchase the new collection through The North Face retail locations, the company website, and the Dick's Sporting Goods online store. Athletes will continue to wear these designs throughout the 2026-27 World Cup season, which concludes in the spring of 2027.

The takeaway

The transition to The North Face reflects a renewed effort to consolidate the team's visual identity for the upcoming decade. Consumers looking to mirror the athletes' style can now access the full range of gear used by the team on the slopes.