Craig Melvin Spills Chocolate on Martha Stewart
A mishap during a Today show Halloween special left Martha Stewart's white pants covered in ganache.
Updated on Oct. 30, 2026 in Fashion
During an NBC 100th anniversary celebration on the Today show, Craig Melvin accidentally spilled chocolate ganache on Martha Stewart. The mess stained both the 85-year-old star's white pants and her shoes.
Why it matters
The incident drew significant attention due to the high value of Stewart's wardrobe and the lighthearted nature of the Halloween broadcast. It highlighted the unpredictable nature of live television segments involving elaborate costumes and props.
The spilled chocolate ruined white pants estimated to be worth $3,000. The segment was part of the network's 100th anniversary celebration featuring guests in costume.
The players
Martha Stewart
She is a prominent lifestyle expert and entrepreneur who owns a farm in Bedford, N.Y.
Craig Melvin
He is a television journalist and anchor who serves as a co-host on the Today show.
The details
The spill occurred when Craig Melvin, dressed in a Snoop Dogg costume, attempted to hand a piping bag filled with ganache to Martha Stewart. The accident resulted in chocolate covering Stewart's clothing while she was discussing her habit of handing out candy and money to trick-or-treaters at her farm in Bedford, N.Y.
Timeline
October 30, 2026, during the Today show Halloween special.
Culture Shift
This incident follows the historical tradition of Today show Halloween costume segments, where elaborate dressing often leads to unscripted live moments. It reflects the broader cultural appeal of celebrity unscripted television where high-stakes fashion meets spontaneous error.
The accident serves as a reminder of the practical risks of wearing expensive white clothing while handling food or participating in messy holiday activities. Viewers can apply this lesson to their own holiday planning to prevent accidental damage to their personal wardrobe investments.
The takeaway
Live events often present unforeseen risks, particularly when combining complex costumes with culinary props. Choosing durable fabrics for festive gatherings can help protect your personal items from similar accidental damage.
Further reading
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