Cheryl Salt James Releases Poison Water Music Video
The new animated music video features collaborator Elijah Blake and follows the conclusion of a major tour.
Updated on Oct. 30, 2026 in Reggae
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Cheryl 'Salt' James has released an official animated music video for her song 'Poison Water', which features Elijah Blake. The track is included on her recent album, 'Salty N Lit'.
Why it matters
The release serves as a new visual project for the artist shortly after she finished an extensive run of performances across the country. It highlights the continued promotion of her latest album through digital creative content.
The song Poison Water appears on the album Salty N Lit, following a 34-date performance run on the IT'S ICONIC Tour.
The players
Cheryl Salt James
She is a celebrated artist and member of the iconic rap group Salt-N-Pepa.
Elijah Blake
He is a singer and songwriter featured as a collaborator on the track.
The details
The animated video portrays the song within a city-themed setting. This creative release comes directly on the heels of the conclusion of the IT'S ICONIC Tour.
Timeline
August 15, 2026: The IT'S ICONIC Tour began in Franklin, TN.
October 11, 2026: The IT'S ICONIC Tour concluded in Concord, CA.
October 30, 2026: The official music video for Poison Water was released.
Industry Dynamics
The video release follows the conclusion of the IT'S ICONIC Tour, which featured performances by Salt-N-Pepa, TLC, and En Vogue. This transition demonstrates the standard industry practice of shifting from live touring cycles to digital music video promotion.
Fans can now stream the animated music video on digital platforms to view the new visual accompaniment to the song. The release provides listeners a way to engage with the 'Salty N Lit' album outside of the live concert environment.
The takeaway
This release highlights how artists utilize animated digital content to maintain engagement after major concert tours conclude. Fans of the artist can expect continued promotion of the album as the visual content reaches new digital platforms.
Further reading
Explore more music news in the Reggae section.
Source note: This article includes information reported by Broadway World.
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