Kris Jenner Declines Adult Diaper Endorsement Deal
The 70-year-old reality star passed on a Depends partnership after receiving advice from her daughter, Kim Kardashian.
Updated on Oct. 29, 2026 in Eldercare
Kris Jenner rejected an endorsement offer for Depends adult diapers following a consultation with her 46-year-old daughter, Kim Kardashian. The television personality revealed the details of the rejected deal during an appearance on October 29, 2026.
Why it matters
The decision highlights the influential role family members play in managing the professional endorsements and public image of high-profile celebrities. It reflects the ongoing navigation of career choices for aging stars in the entertainment industry.
Kris Jenner is 70 years old, while her advisor, Kim Kardashian, is 46 years old. The discussion regarding the potential deal took place while Jenner was visiting the set of the film The Fifth Wheel.
The players
Kris Jenner
She is a 70-year-old television personality and media mogul known for managing the careers of her children.
Kim Kardashian
She is a 46-year-old entrepreneur and reality television star who frequently advises family members on professional decisions.
Eva Longoria
She is a 51-year-old actress and producer who was present when Jenner discussed the endorsement offer.
The details
Jenner discussed the potential partnership with 51-year-old actress Eva Longoria while on the production set of the film The Fifth Wheel. After evaluating the offer to represent the adult diaper brand, Jenner ultimately decided to decline the proposal based on counsel from Kardashian.
Timeline
In 2025, Kim Kardashian discussed managing the career of North on a podcast.
On October 29, 2026, Kris Jenner revealed the rejected endorsement deal on television.
Culture Shift
This move highlights the shift in celebrity brand-ambassador portfolios for aging household names. It illustrates the strategic navigation of public image for stars who are increasingly selective about the products they represent as they age.
Consumers may notice a shift in the types of products high-profile stars choose to promote in advertising campaigns. This decision highlights the influence of family branding when deciding how a celebrity identity is marketed to the public.
The takeaway
The incident demonstrates that even established stars rely on close family members to vet complex commercial opportunities. It serves as a reminder that strategic professional guidance is central to maintaining a specific public image over decades.
Further reading
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