Gaylord Hotels to Host Coca-Cola Holiday Experiences
Eight U.S. resorts will feature themed suites and the Coca-Cola Holiday Caravan throughout the 2026 holiday season.
Updated on Oct. 29, 2026 in Hotels
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Starting in November 2026, Gaylord Hotels and JW Marriott Resorts will collaborate with The Coca-Cola Company to launch seasonal attractions at eight locations across the United States. Guests can expect the arrival of the Coca-Cola Holiday Caravan and the debut of themed Coca-Cola Christmas Suites.
Why it matters
The partnership is designed to draw leisure travelers to these properties during the winter months, helping the resorts boost seasonal occupancy through high-demand holiday programming.
The ice! attraction, created in 2001, utilizes over 2 million pounds of ice to build hand-carved sculptures and two-story slides. The Coca-Cola Christmas Suite package includes four tickets to this attraction, holiday treats, and in-room keepsakes.
The players
Gaylord Hotels
A brand of upscale hotels known for large-scale resorts that frequently feature extensive indoor gardens and seasonal attractions.
The Coca-Cola Company
A multinational beverage corporation that frequently engages in seasonal marketing campaigns, including its iconic holiday caravan tours.
JW Marriott Resorts
A luxury hotel brand that operates high-end properties catering to both business and leisure travelers in major markets.
The details
The Coca-Cola Holiday Caravan will visit the properties to provide product sampling and interactive activities for visitors. Meanwhile, the Coca-Cola Christmas Suites offer an immersive design featuring specialized decor and a themed Christmas tree.
Timeline
November 5, 2026: The Coca-Cola Holiday Caravan begins appearances at the Gaylord Opryland Resort.
December 31, 2026: The Coca-Cola Holiday Caravan concludes its resort appearances at the Gaylord Rockies Resort.
Travel Outlook
This resort collaboration follows the established trend of experiential holiday programming designed to turn hospitality venues into destination attractions. By integrating branded activations into the peak travel season, these resorts compete directly for family bookings that prioritize immersive activities.
Travelers should book these packages in advance to secure tickets to the ice! attraction included with the suite booking. Families planning to visit specific resorts should check the arrival dates for the Coca-Cola Holiday Caravan to ensure it coincides with their stay.
The takeaway
Travelers looking to maximize holiday value should bundle their stay with resort-specific amenities to gain access to exclusive attractions. Booking during off-peak weekdays may provide better availability for high-demand themed suites throughout November and December.
Further reading
Plan your next seasonal getaway by exploring options at United States Hotels.
More information
To review the full schedule of holiday experiences and ticket booking opportunities, visit the official resort portal.
Source note: This article includes information reported by Hotel News Resource.
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