MrBeast Launches Feastables Advent Calendar
The limited-edition holiday countdown features a mix of chocolate treats and collectible figures.
Updated on Oct. 28, 2026 in Consumer Goods
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MrBeast has officially introduced the first Feastables Advent calendar, offering a combination of snacks and toys to fans. The holiday-themed product is now available for purchase through the brand's digital storefront.
Why it matters
The release taps into the growing consumer interest in interactive holiday countdowns that bridge the gap between confectionery items and branded merchandise. By packaging snacks and collectibles together, the brand creates a high-engagement seasonal product.
The calendar features 24 doors containing a mix of snacks and toys, including three each of Mini Milk Chocolate Bars, Mini Milk Crunch Bars, Mini Peanut Butter Cups, and Peanut Butter Snowmen. It also includes two Buildable Hybrids Action Figures and two Mini Swarms Micro-Beast Figures.
The players
MrBeast
He is a prominent digital content creator and entrepreneur known for his large-scale video productions and various business ventures.
The details
The product combines chocolate treats and collectible toys behind 24 doors to mark the lead-up to the holidays. Each calendar is priced at a suggested retail value of $39.99 and is available for order online.
Timeline
October 28, 2026: MrBeast launched the first Feastables Advent calendar.
Market Landscape
This release follows a pattern of brands diversifying their holiday offerings to include high-engagement, hybrid product experiences. It marks a departure from standard chocolate-only countdowns by directly integrating collectible merchandise to compete in the seasonal gifting sector.
Shoppers can purchase the calendar for $39.99 exclusively through the company website. The inclusion of both food items and figures provides a dual-purpose gift, though availability depends on current online inventory levels.
The takeaway
Advent calendars have evolved from simple seasonal snacks into complex, branded experiences for collectors. Consumers looking for holiday gifts should compare the value of included physical toys against standard non-toy alternatives when evaluating the price point.
Further reading
Find more details on trending products in the Consumer Goods section.
More information
To view the product details or make a purchase, visit the MrBeast online store.
Source note: This article includes information reported by Snackandbakery.
Live Poll
Is now a good time to purchase a holiday Advent calendar for your household?
