LA28 Announces Stars Align as Official Olympic Slogan
The organizing committee unveiled the new slogan to represent the upcoming 2028 Olympic and Paralympic Games.
Updated on Oct. 28, 2026 in Olympics
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The LA28 organizing committee has officially adopted the slogan Stars align for the 2028 Olympic and Paralympic Games. This announcement marks a key milestone in the preparation for the event, which is scheduled to begin on July 14, 2028.
Why it matters
The chosen slogan symbolizes the intersection of preparation and opportunity for athletes, volunteers, and fans. It serves as a central theme to rally public support as the host city prepares to welcome the world for the Games.
The 1984 Los Angeles Olympic Games generated a $235 million profit, a historical benchmark for the host city. Officials confirmed the new slogan has been translated into the 14 most popular languages within the Olympic movement.
The players
LA28
This is the organizing committee responsible for the planning and execution of the 2028 Olympic and Paralympic Games in Los Angeles.
The details
The committee developed the slogan internally over several years to ensure it resonates across diverse global audiences. The phrase represents the city's long-standing preparation, with the original bid having been secured 11 years prior to the opening date.
Timeline
The 1984 Los Angeles Olympics took place.
Paralympic ticket sales will begin in 2027.
The Olympic torch relay will begin in Spring 2028.
The 2028 Olympic Games will open on July 14, 2028.
Season Trajectory
The 2028 event follows the successful precedent of the 1984 Los Angeles Olympic Games, which famously generated a $235 million profit. This slogan rollout signals the acceleration of operations as the city moves toward its 44-year anniversary since previously hosting the Games.
With over 6 million tickets already accounted for, prospective attendees should prepare for the transition to public, first-come, first-served sales starting in 2027. This shift represents the final phase of ticket distribution before the opening ceremonies in July 2028.
The takeaway
The selection of a globally translatable slogan highlights the committee's focus on inclusivity and international reach for the 2028 event. Fans can now monitor official channels for the upcoming 2027 ticket release to secure their place at the Games.
What happens next
First-come, first-served Olympic ticket sales will open in 2027, followed by Paralympic ticket sales later that same year.
Further reading
For more information on upcoming milestones, visit the Olympics section.
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