Broccoli AI Raises $52 Million for Contractor Software

The company recently secured new capital to grow its workforce and expand software tools for home service businesses.

Updated on Oct. 28, 2026 in Startups

Broccoli AI Raises $52 Million for Contractor Software

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Broccoli AI has raised $52 million in Series A and Series B funding rounds to accelerate product development and increase its headcount. The company currently supports more than 1,500 home improvement businesses with automated call handling and job booking technology.

Why it matters

Contractor owners sought these automated solutions to manage inbound calls after business hours and handle complex estimating tasks. The new capital will be used to hire additional engineers and sales staff to meet growing demand.

Broccoli AI secured $30 million in Series B funding, bringing its post-money valuation to $300 million. The company currently employs over 150 people and claims its software automates 30% of standard office staff workloads.

The players

Khosla Ventures

This venture capital firm acted as the lead investor for both the Series A and Series B funding rounds.

Marcelle Flowers

She serves as the first COO of Broccoli AI and previously operated her own plumbing business in Sacramento.

AJ Jain

He is a co-founder of Broccoli AI who moved to San Francisco in 2024 to build the software platform.

Aditya Ketkar

He is a co-founder of Broccoli AI who met his partner in India before launching their startup in the United States.

The details

The platform functions by answering inbound calls, booking jobs, managing estimate follow-ups, and renewing service memberships for trade contractors. To refine these features, founders spent spring 2024 visiting approximately 140 contractors' shops across Northern California.

Founders AJ Jain and Aditya Ketkar first met in 2016.
The founders arrived in San Francisco in January 2024 to launch the company.
New COO Marcelle Flowers met the founders in June 2024.
Fortune reported on the company's progress in October 2026.

Market Landscape

Broccoli AI follows the growth pattern typical of firms that utilize the Y Combinator startup accelerator model to secure early capital and market validation. The company is now positioning itself to compete for market share against legacy dispatch software in the multi-billion dollar home services industry.

Home service business owners can expect broader software capabilities as the company expands its engineering team. Improved automation may reduce the administrative burden for staff handling calls and service scheduling.

The takeaway

Broccoli AI demonstrates that niche software solutions can achieve significant scale by solving specific labor challenges for trade contractors. Businesses in the sector should evaluate whether similar automation tools can improve their own operational efficiency.