Wyndham Adds 14 Independent Hotels to Dazzler Select
The hotel brand successfully integrated 14 independent properties into its portfolio between October 2025 and October 2026.
Updated on Oct. 27, 2026 in Hotels
Live Poll
Do you prefer booking a branded chain hotel over an independent property for your vacations?
Wyndham Hotels & Resorts expanded its Dazzler Select brand by adding 14 independent locations across the United States within the past year. This initiative allows independent owners to leverage the company's booking technology and rewards program while keeping their unique property identity.
Why it matters
Independent hotel owners are increasingly seeking the operational scale of major chains to boost visibility. This partnership strategy provides these properties access to a massive customer base while maintaining the specific characteristics that define their individual lodging experiences.
The brand requires all participating properties to maintain a guest rating of at least 4.0 to remain part of the collection. The expansion leverages the Wyndham Rewards program, which currently includes 126 million enrolled members.
The players
Wyndham Hotels & Resorts
This is a large international hospitality company that manages a diverse portfolio of hotel brands across the globe.
The details
New additions include the Magic Moment Resort & Kids Club in Kissimmee, Florida, and the Majestic Canyon Lodge in Williams, Arizona, which sits 54 miles from the Grand Canyon. Other properties include the Moab Big Horn Lodge, located 4 miles from Arches Park, and the Soap Lake Natural Spa & Resort in Washington.
Timeline
The 14 Dazzler Select hotels opened between October 2025 and October 2026.
Travel Outlook
This move follows the industry trend of soft brand expansion where major chains integrate independent properties to scale their reach without building from scratch. It positions Wyndham to capture travelers seeking the local flavor of independent lodging paired with the security of a large rewards system.
Travelers can now earn and redeem rewards points at these newly added independent locations across the country. Guests should verify current 4.0-star rating requirements on official booking channels to ensure the property still meets the brand's quality standards for their stay.
The takeaway
Travelers seeking unique experiences should look for these branded independent properties to benefit from loyalty perks during their trips. Independent hotel owners can use these partnerships to access better booking tools and reach a wider audience of potential guests.
Further reading
For more on industry trends, visit the Hotels section for additional context.
Source note: This article includes information reported by Hotel Business.
Live Poll
Do you prefer booking a branded chain hotel over an independent property for your vacations?
