The Toy Book Opens Submissions for 2027 Edition
Manufacturers are invited to submit product information for the upcoming 43rd volume of the industry publication.
Updated on Oct. 27, 2026 in Theme Parks
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The Toy Book has officially opened its submission process for the 2027 BIG Toy Book edition. This annual publication serves as a comprehensive showcase for new products and licensed toys entering the retail market in 2027.
Why it matters
The publication provides a critical platform for manufacturers to highlight upcoming inventory ahead of the primary retail season. It includes The Licensing Book as an internal supplement to support broader toy industry outreach.
The 2027 BIG Toy Book marks the 43rd volume of this industry resource. Submissions are strictly managed through the OpenWater portal for inclusion in the upcoming release.
The players
The Toy Book
This is a long-standing trade publication that reports on news, trends, and product launches within the global toy and youth entertainment industry.
Toy Fair New York
This is a major annual trade event where manufacturers, retailers, and distributors gather to showcase and view new toy products for the upcoming year.
OpenWater
This is a specialized software platform utilized by organizations to manage and process submissions, grants, and awards applications.
The details
Manufacturers must upload their product details via the OpenWater portal to be considered for inclusion. The final 2027 edition will feature a wide array of toys and licensed merchandise hitting store shelves across North America.
Timeline
December 7, 2026: Submission deadline at 11:59 pm ET.
February 20, 2027: Official debut at Toy Fair New York.
Travel Outlook
The publication's release cycle follows a predictable annual pattern tied to the industry's major trade show circuit. This launch aligns with the timing of the Toy Fair New York, which serves as a central hub for North American toy distribution.
Manufacturers interested in the 2027 catalog must ensure all submissions are uploaded by the December 7, 2026, deadline. Professionals planning to attend the industry showcase should prepare for the debut at Toy Fair New York on February 20, 2027.
The takeaway
Submitting products to established trade publications is a key step for manufacturers looking to gain visibility among major retailers. Early preparation for these deadlines ensures brands can effectively capitalize on the momentum of annual trade shows.
Further reading
Learn more about industry trends in the United States Theme Parks section.
Source note: This article includes information reported by The Toy Book.
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