Planters to Hire Three Drivers for NUTmobile in 2027

The company is seeking applicants to travel across the United States starting in June 2027.

Updated on Oct. 27, 2026 in Jobs — General

Bold vector editorial illustration of a peanut-shaped vehicle on a winding desert highway, representing nationwide marketing travel.
Planters is hiring three new drivers for its 26-foot NUTmobile to travel across the United States for marketing duties starting in June 2027. AI Illustration. Upload story photo >

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Planters is recruiting three individuals to serve as drivers for the 26-foot NUTmobile. The new team will begin traveling throughout the United States in June 2027.

Why it matters

These roles function as public relations and marketing ambassadors for the brand at events nationwide. This recruitment cycle follows the success of the 2026 class, which traveled to 41 states and interacted with over 160,000 people.

The company is hiring three people to manage the 26-foot vehicle, which visited 41 states during its 2026 tour. The 2026 class engaged with more than 160,000 people across their travels.

The players

Planters

Planters is a prominent American snack food company best known for its line of nut-based snacks and its mascot, Mr. Peanut.

NUTmobile

The NUTmobile is a specialized 26-foot promotional vehicle used by Planters to conduct marketing tours and community outreach events.

The details

Selected drivers will act as representatives for the brand, performing various marketing and public relations duties at stops across the country. Candidates must submit a resume along with a short creative video via the official portal to be considered for these full-time roles.

Timeline

  1. The deadline to submit applications for these positions is November 1.

  2. The new class of drivers is scheduled to begin traveling in June 2027.

Market Landscape

This strategy follows the precedent set by the Oscar Mayer Wienermobile program, using iconic branded vehicles to foster direct consumer engagement. It positions the company to maintain brand visibility through a high-touch marketing model that competitors often struggle to replicate.

Individuals interested in the roles must complete the application process by the November 1 deadline. Successful applicants will secure a full-time position that includes a salary and standard employment benefits.

The takeaway

This role offers a unique opportunity for individuals to engage in national brand marketing while traveling across the country. Interested applicants should focus their creative videos on demonstrating the enthusiasm required for extensive public-facing work.

What happens next

The application deadline is November 1, after which selected candidates will prepare to begin their tour in June 2027.

Further reading

Learn more about current employment opportunities at United States Jobs — General.

More information

Submit your credentials through the Peanutter application portal.

Source note: This article includes information reported by Biloxi Sun Herald.

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Would you consider a temporary brand ambassador role to gain early career marketing experience?