Lob Announces Winners of Inaugural Postmark Awards
L'Occitane, Ramp, SimpliSafe, and LetsGetChecked are recognized for innovative direct mail marketing campaigns.
Updated on Oct. 27, 2026 in Contests
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Lob has revealed the inaugural winners of its Postmark Awards, celebrating companies that excel in direct mail innovation. Four organizations were honored for their effectiveness in driving customer engagement through physical mail programs.
Why it matters
The awards highlight the evolving role of direct mail in modern marketing strategies. These companies are being recognized for using physical mail to achieve measurable growth and improve omnichannel results in an increasingly digital landscape.
Lob research indicates that 82% of consumers collect their mail daily, with 79% taking subsequent digital action. The company provides direct mail services to a base of 12,000 brands.
The players
Lob
A direct mail automation company based in San Francisco that helps brands manage and send physical marketing materials.
L'Occitane
A global luxury retailer of beauty and wellness products that was awarded the Standout Mailpiece Design Award.
Ramp
A financial technology company that received the Growth Award for its direct mail marketing efforts.
SimpliSafe
A home security company that won the Top Omnichannel Integration Award for its marketing program.
LetsGetChecked
A direct-to-consumer health testing company that was recognized with the Mail for Good Award.
The details
Winning companies were selected based on nominations from Lob account managers, evaluated on innovation, personalization, and overall campaign effectiveness. Specific honors went to L'Occitane for design, Ramp for growth, SimpliSafe for omnichannel integration, and LetsGetChecked for social impact.
Timeline
Lob announced the inaugural Postmark Award winners on October 27, 2026.
Culture Shift
These awards reflect a broader shift where brands are returning to physical media to cut through digital clutter in a saturated online marketplace. This follows the rise of physical mail engagement in a digital-first economy reported by Lob, extending the trend of utilizing tangible mail to bridge the gap with digital consumer behavior.
Consumers should expect to see more personalized and high-quality direct mail pieces from brands as companies shift resources toward physical marketing channels. This trend may influence the volume and relevance of the advertising materials currently found in household mailboxes.
The takeaway
The recognition of these brands demonstrates that physical mail is a critical component of modern, data-driven marketing campaigns. Consumers can use this information to better understand how their attention is being targeted across both physical and digital platforms.
Further reading
Find more marketing and industry news in the Contests section.
More information
View information regarding marketing automation and direct mail programs on the Lob company website.
Source note: This article includes information reported by The Manila times.
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