GoFundMe Reports Surge in Nonprofit Fundraising

A new platform report reveals billions in donations as peer-to-peer campaigns drive growth across the United States.

Updated on Oct. 27, 2026 in Philanthropy

GoFundMe Reports Surge in Nonprofit Fundraising

Live Poll

Do you trust online fundraising platforms to effectively increase charitable giving to nonprofits?

GoFundMe announced that total nonprofit donations on its platform reached $2.7 billion during the period from July 2025 through June 2026. The data highlights a 62% year-over-year increase in fundraisers created specifically for nonprofit organizations.

Why it matters

The report examines the kindness gap, which measures the space between a person's desire to help a cause and the actual opportunity to act. This analysis aims to better understand how platform tools can bridge that divide to facilitate more effective charitable giving.

Total nonprofit donations reached $2.7 billion, while fundraisers for nonprofits saw a 62% increase compared to the prior period. Additionally, the number of nonprofit donors grew nearly 10% year over year.

The players

GoFundMe

This for-profit crowdfunding platform allows individuals and organizations to raise money for various personal and charitable causes.

The details

Challenge fundraisers, where participants connect activities like reading or walking to a cause, surged 306% year over year with 419% more participants. The company also found that campaigns utilizing Intelligent Ask Amounts raised 7% more on average, while tests involving changes to donation grids or goal progress visibility influenced conversion rates.

November 2024 through January 2025: GoFundMe tested personalized suggested donation amounts.
July 2025 through June 2026: The research report period.
August 2025: Experiment conducted on goal progress visibility.
September 2025: Test conducted on donation grid reduction.

Market Landscape

The report highlights the rapid expansion of peer-to-peer fundraising, which is increasingly becoming a primary method for organizations to reach new supporters. This shift signals a broader trend where social connectivity directly influences the success of nonprofit capital campaigns.

Donors can expect to see more personalized donation requests on platforms as organizations leverage testing data to optimize their outreach. These improvements aim to simplify the giving process and make it easier for supporters to contribute to the causes they care about most.

The takeaway

Donors can optimize their own charitable efforts by participating in challenge-style campaigns that link daily habits to tangible impact. When engaging with digital fundraisers, consider how platform tools are designed to facilitate your contribution and help you reach your philanthropic goals.