Mattel Press Announces Three New Book Series
The toy company has partnered with Simon & Schuster to launch new graphic novels and fantasy adventures for young readers.
Updated on Oct. 26, 2026 in Pre-Teens
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Mattel Press has unveiled a partnership with Simon & Schuster to publish three upcoming children's book series. These new titles expand Mattel intellectual properties into the publishing world for younger audiences.
Why it matters
This collaboration brings familiar toy-based characters and new original stories to the publishing market through a major distributor. It offers fans of the brand new ways to engage with these stories outside of traditional play.
The collaboration includes three distinct series, with the Rock 'Em Sock 'Em Robots graphic novel featuring a story centered on five characters.
The players
Mattel Press
This is the publishing division of the global toy manufacturer Mattel that specializes in creating books based on their iconic toy lines.
Simon & Schuster
A major American publishing company that distributes and prints a wide array of books for readers of all ages.
The details
The upcoming collection includes 'We're Gonna Need a Bigger Bot' by Dustin Brady, 'Moonspell School for Witches' by Jen Calonita, and 'Chatty Cathy and Planet Silent' by Rebecca Elliot. Readers can now place preorders for these titles directly through the Simon & Schuster website.
Timeline
October 2027: Launch of additional Chatty Cathy books.
Spring 2028: Launch of the next Rock 'Em Sock 'Em Robots title.
Spring 2028: Launch of additional Chatty Cathy books.
Fall 2028: Release of the next Moonspell School for Witches book.
Culture Shift
The expansion follows the long-running legacy of the Rock 'Em Sock 'Em Robots toy brand by adapting its central characters for a new graphic novel format. This move highlights a broader trend of heritage toy brands utilizing narrative media to maintain engagement across generations.
Families can now browse and preorder these upcoming titles through the Simon & Schuster website to secure copies before their respective release dates. This provides an early opportunity to build home libraries with new content based on popular toy-inspired characters.
The takeaway
These releases provide new narrative experiences for children who are already familiar with the characters and worlds developed by Mattel. Parents can use these upcoming dates to plan reading schedules as the books become available in the coming years.
Further reading
For more on entertainment for youth, visit our Pre-Teens section.
More information
View the current collection and series details on the Simon and Schuster publisher website.
Source note: This article includes information reported by The Toy Book.
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