L Catterton Invests in AI Shopping Platform Glance

The private equity firm backed by LVMH aims to scale the AI-driven assistant's automated shopping capabilities in the U.S.

Updated on Oct. 26, 2026 in Shopping — General

Bold vector editorial illustration of a floating digital tag, representing an automated shopping assistant in a clean, minimalist space. — Private equity firm L Catterton has invested in Glance, an AI-powered shopping platform, to scale its automated deal-hunting and virtual assistant capabilities. AI Illustration. Upload story photo >

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Private equity firm L Catterton has announced an investment in the AI-powered shopping platform Glance to accelerate the development of its artificial intelligence agents. The platform, which operates under a technology subsidiary owned by InMobi, provides users with automated deal hunting and virtual try-on features.

Why it matters

This investment seeks to expand Glance's business footprint and improve its AI capabilities for automated consumer purchasing. By refining its agents, the platform aims to better assist users in navigating product deals and completing transactions.

Glance currently operates on more than 60 million devices across the United States, maintaining 10 million active users. Approximately 15% of the user base completes a purchase each month, averaging 120 transactions per month.

The players

L Catterton

This private equity firm is the investment arm associated with the luxury goods conglomerate LVMH.

Glance

This AI-powered shopping assistant operates via a technology subsidiary owned by the mobile marketing firm InMobi.

LVMH

LVMH Moët Hennessy Louis Vuitton is a multinational luxury goods corporation based in France.

InMobi

InMobi is a global technology company specializing in mobile advertising and marketing solutions.

The details

Glance functions by searching the web for product deals tailored to specific user preferences and facilitating virtual try-ons before executing purchases. The company requires explicit user approval for each transaction processed through its assistant.

October 26, 2026: Official news regarding the investment partnership was published.

Culture Shift

This investment follows the industry pattern of embedding AI shopping agents directly into mobile ecosystems to simplify consumer decision-making. It represents a shift toward automated retail where algorithms perform product discovery and checkout on behalf of the user.

Users may experience more automated product suggestions and streamlined purchasing workflows on devices equipped with the Glance platform. The partnership could eventually lead to more personalized deal discovery as the AI agents undergo further training.

The takeaway

Consumers can leverage AI-powered assistants to simplify shopping by delegating the search for deals to automated software agents. Always verify product selections before providing the necessary approval to ensure accuracy in automated transactions.