Johnny Was and Natori Launch Loungewear Collection

The two brands are partnering on a new line of silk robes and pajama sets featuring signature embroidery and prints.

Updated on Oct. 26, 2026 in Fashion

Bold vector editorial illustration of a flowing silk robe with intricate floral embroidery, showcasing a refined loungewear aesthetic. — Fashion labels Johnny Was and Natori announced a collaborative luxury loungewear collection, debuting new silk robes and pajamas in retail stores Monday. AI Illustration. Upload story photo >

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Fashion brands Johnny Was and Natori have teamed up for a collaborative loungewear collection that combines their respective design elements. The new line features silk robes, caftans, and pajama sets that will hit retail locations starting this Monday.

Why it matters

This partnership leverages the shared commitment of both brands to artistry and print motifs while providing Natori access to 70 additional retail locations for the holiday season. The collaboration aligns two long-standing labels to expand their reach in the luxury loungewear market.

The collaborative collection will feature items priced between $160 and $2,400. All pieces are handcrafted at a factory based in the Philippines.

The players

Johnny Was

Founded in 1987, this fashion brand is known for its signature embroidery and bohemian-inspired aesthetic.

Natori

Established in 1977, this company is a long-standing fashion house recognized for its luxury loungewear and intricate prints.

Oxford Industries

This apparel corporation acquired Johnny Was in 2022 to expand its diverse portfolio of lifestyle brands.

Lisa Kazor

She was appointed as the president of Johnny Was in December 2025.

The details

The design team developed the collection by integrating archival Natori print motifs with the distinct embroidery techniques and color palettes associated with Johnny Was. These items reflect the heritage of both companies, which were founded in 1977 and 1987 respectively.

Natori was established in 1977.
Johnny Was was established in 1987.
Oxford Industries acquired Johnny Was in September 2022 for $270 million.
Lisa Kazor assumed the role of president at Johnny Was in December 2025.
The collection goes on sale Monday, October 26, 2026.

Culture Shift

This collaboration reflects the ongoing trend of heritage fashion brands leveraging cross-brand partnerships to revitalize their product offerings and expand market presence. By merging distinct design archives, companies are able to appeal to broader audiences in a competitive retail environment.

Consumers can expect these new items to become available across the brand's 72 U.S. store locations starting this week. The price range of $160 to $2,400 provides options for shoppers looking to integrate high-end, handcrafted loungewear into their wardrobe.

The takeaway

Collaborations between long-standing fashion houses allow for the synthesis of unique design legacies into fresh consumer products. Shoppers should prioritize early visits to retail locations if they wish to secure pieces from this limited-edition release.